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1、StarbucksinvadesParisiancafeculture1Thebeautyindustry2HolidayHeadache2Arthritisall-clearforhighheels3DisneyWorld4SecretstoaGreatLife5The50-PercentTheoryofLife6TheRoadtoHappiness7SixFamousWords8WriteYourOwnLife8StarbucksinvadesParisiancafecultureAformofaliencivilisationhas
2、finallylandedinParis-unfamiliargreenandblacksignshaveappearedontheAvenuedeL'Opera.ItisthefirstStarbuckscafetoboldlygowherenoStarbuckshasgonebefore,ontopotentiallyhostileFrenchterritory.ItsadvertisingpostersontheChampsElyseeannounce"Starbucks-apassionpourlecafe".Butistheco
3、mpanyawareoftheriskitistakingbychallengingtheverybirthplaceofcafesociety?"Ithinkeverytimewecomeintoanewmarketwedoitwithagreatsenseofrespect,agreatdealofinterestinhowthatcafesocietyhasdevelopedovertime,"BillO'SheaofStarbuckssays."Werecognisethereisahugehistoryhereofcafesoc
4、ietyandwehaveeveryconfidencewecanenjoy,augmentandjoininthatpassion."Andhemayberight.DespitesomesniffinessintheFrenchpress,someyoungerFrenchareexpressingtheirexcitementthattheywillfinallybeabletovisitthekindofcafetheylovetowatchontheUSTVseriesFriends.Infact,forsome,itisane
5、xoticrarity,farmoreexcitingthantheaverageFrenchcafe.Melissa,aged18,saysshecanhardlywait:"IloveStarbuckscaramelcoffee-it'sverygoodandIliketheconceptthatthey'reopeninginParis.IthinkStarbuckswillbeOKforFrenchpeople."AnAmericantouristisequallyexcitedwhenshespotsthesign-thisco
6、uldbejustthethingtohelphergetovertheoccasionaltwingeofhomesickness."IlovetheFrenchcafes,butStarbucksissopopularintheStatesandit'sbecomepartofAmericancultureandnowit'scometoFrance,andthat'sOK,"shesaid.ButthatistheproblemformanyFrench,whodonotwantFrancetobejustliketherestof
7、theworld:withstandardiseddisposalcupsofcoffee-identicalin7,000branchesaroundtheworld-eveniftheyaretermedhandcraftedbeverages.Atthetraditionalcafes,customersworrythatthebigUScoffeehousechainscoulddriveoutsmall,family-ownedcafes.OthersherethinktheycouldcomeroundtotheideaofS
8、tarbucks,thoughforthemitwouldneverreplacethecornercafeorthetypicalParisianpetitnoircoffee.Thebea
