BEC中级口试历年真题PART2与答案解析汇总

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1、BEC中级口试历年真题PART2及答案汇总真题二Whatisimportantwhenentertainingclients?·typesofactivities·CostFirstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheact

2、ivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthe

3、sizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffend

4、yourclients.Youshouldmakethemfeelbeingwelcomed.Whatisimportantwhenchoosingretailpremisestorent?·Locationofsite(transportation)·Lengthofcontract·Demandforproductsorservices·Laborcosts·Competition·LocalworkforceavailableFirstly,locationofsiteisveryimportant.Youneedtoconsiderwhethe

5、rit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Theco

6、ntractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Whatisimportantwhendecidingonpackagingforproducts？·Image·productionprocessThepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstcon

7、siderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsa

8、fterjusttakingalookatourproducts. Andweshouldma