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ID:37008840
大小:353.10 KB
页数:15页
时间:2019-05-10
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1、1助力梯:创造无障碍的世界Stairlift:CreateaBarrier-Freeworld2014.31目标市场简介新产品简介2014年开发计划GoalsMarketResearchIntroductionofNewProductsR&Dplanfor2014目录Content2研发、制造、销售各类无障碍升降设备R&D,ManufactureandSalesofliftequipmentforthe“mobilitychallenged”.产品相关的各项服务Provideproductrelatedservi
2、ces以优秀的品质,完善的售后服务体系,富有竞争力的价格进入市场Tolaunchhighqualityproductswithcompetitivepricestothemarketandprovidesuperiorservices.成为中国无障碍行业的领头人TobetheleaderoftheChinesebarrier-freeindustry在欧美市场占有30%以上的份额Toacquire30%marketshareinNorthAmericaandEurope目标Goals3国内人民居住水平的提高,越来
3、越多的别墅,联排,复式建筑Duetoincreasedaffluence,moremulti-levelhouses,townhousesandapartmentsarebeingconstructed人口老龄化趋势,越来越多的老年人面临上下楼困难Agingpopulationfacingmobilityissues文明程度的提高,对残障人士的出行方便越来越重视Theindustryisadaptingtoaccomodatethedisabled中国无障碍升降设备市场基础Currentstatusoftheba
4、rrier-freeEquipmentMarketinChina市场机遇MarketOpportunity4老年人:1.44亿Agingdemographic-144millionseniors占全人口:11%Represents11%oftotalpopulation年均增长:3%Averageannualincreaseis3%有2800万生活比较富裕老年人,以一家四个老年人考虑,将有700万个家庭有能力购买助力梯Thereare28millionaffluentseniorsinChina.Assuming
5、fourseniorsperhousehold,therearepotentialsalesof7millionunits图片,表格位置老年人市场Aged5残障人士:PhysicallyChallenged:全国6700多万残障人士67milliondisabledinChina预计有500万台各类无障碍升降设备的需求Estimatedpotentialdemandforliftequipment:5millionunits残障人士市场PhysicallyChallenged6已建成的别墅和养老院(数据来源:20
6、13年中国座椅电梯市场分析)ExistingVillasandNursinghomes(Datasource:maketinganalysisofseatliftinChina,2013)别墅50万套1.8万台18,000Units养老院1.87万个500,000Villas0.37万台18,700nursinghomes3,700Units总计2.17万台Total:21,700units现有市场预计ExistingMarket7助力梯不需要井道,不破坏结构,造价低廉,更适合于:联排、复式、文物保护建筑等不能安
7、装常规电梯的场合Stairliftsdonotrequireashaft,minimalimpactonoriginalconstruction,lowercost.Moresuitableforbuildingswhereatypicalelevatorcannotbeinstalled,suchasterrace,duplexapartment,heritagebuildingetc.比较结果:Conclusionofcomparison:别墅梯Villalift助力梯Stairlift功率power2.2k
8、w0.32kw噪音noise55db32db速度speed0.4m/s0.12m/s占用面积area4㎡无NO机房machine无NO无NO井道shaft有YES无NO建筑影响Construction有YES无NO关人现象Personslocked有YES无NO安装installation1-2周1-2weeks1天1day成本cost高(约8-13万人民币,不包括井道费
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