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1、KeyTrendsonUkrainianFMCGMarkets:2008-2009GfKUkraineKiev,26October2009GfKUkraineLesyUkrainkibulv.34,office601Kiev,UkraineTel.+380442300260sabine.jannet@gfk.comAgendaAgendaGfKataglanceHowFMCGmarkethasreactedtocrisis?HowisthenewHouseholdbasket?123GfKataglance1GfKGroup’s:4thlargestmarketresea
2、rchcompanyworldwideSalesEUR1,220million(prioryear+5.0%)Organicgrowth:5.5%Employees9,692full-timestaff.ServicesComprehensiveinformationservicesonconsumergoods,healthcare,technicalgoods,mediaandservicesmarkets.Researchknow-how.Marketingconsultancy.Network155companiescover114countries.Market
3、position4thlargestinintheworld.MarketpositionmarketresearchcompanyinCentralandEasternEurope.GfKUkrainehistoryGfKUkraineistheleaderofmarketresearch industryinUkraine170peopleemployedfull-timeover900interviewersnation-wide200operatorsofCATIstudio28regionalsupervisors3154outletsinretailpanel
4、2009GfK-USMrenamedtoGfKUkraine;GfKUkrainewon atenderonaTAMpanelfor2008-20122006LaunchingGfK’sRetail&TechnologyPanelinUkraine20041995USMwasfoundedasanindependentprivatemarketresearchagency.6people;room–18sq.mBecameoneofleadingmarketresearchcompaniesinUkraine1997LaunchingCAPIforthefirsttime
5、inUkraineLaunchingCATIstudio2001LaunchingofUkraine’sfirstHouseholdPanel (ConsumerScan)1999GfK-USMwonatenderonaTAMpanelfor2003-20072002Datacollectionformanufacturers/retailersofaudio-andvideoappliances,majorandsmalldomesticappliances,computerandtelecommunicationhardware,photoequipment.GfKU
6、kraine:StructureCustomResearchRetailandTechnologyCustomizedresearchindifferentspheres;continuoustrackingandanalysisofpurchasingdecisions.Pilotresearch,Imageresearch,brandpositioning,Newproduct/trademarklaunch,Testingofelementsofmarketing-mix.StandardizedinformationforTVmarketplayers.Media
7、ResearchHowFMCGmarkethasreactedtocrisis?2HowFMCGmarkethasreactedtocrisis?8October2008Includingmorethan60categoriesofproducts(foods,beverage,cleanings&personalcare),whicharemonitoredbyHHpanel,dailyexpendituresonFMCG,mln.UAHUkraine,2007-1H2009200720082009Source:GfKCon
