《强最全的图库模板》PPT课件

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1、Case028MechanismConsumerBenefitConsumervalueValueforobjectJustfitIn-controlSelf-esteem정확하게계산된최적의메카니즘빠른반응과정확한통제력고품격과자신감합리적가치추구CommunicationConceptCommunicationConceptDifferentBenefitrelationConcept경쟁업체와차별새로운文化창조사업방향의적합성고객적합성브랜드확장미래전략사업고객만족과편안한이미지보다가까운고객밀착형위치저렴하고통일된가격과

2、부담없는요금고급스럽고세련된Name과세분화된이미지Case030BrandimageNewBrandDirection전문성편리성BrandNaming유연성차별성적합성실용성Case031전문성BRANDIMAGE실용성편리성고객만족과편안한이미지보다가까운고객밀착형위치저렴하고통일된가격과부담없는요금고급스럽고세련된Name과세분화된이미지Case032LESSMOREYoungagecustomerSenilechangeofbrandOldagecustomerCase033salespromotionadvertis

3、ingPublicrelationsPromotionCase034PurchaseTicketTicketBar-codeOnsitePurchaseMobileMobilereservationRegularreservationPrintAtHomeConstantMonitoringofEntranceAndExitInternetreservationMobilePrintAtHomeGateBarCodereading행사개요행사명Abrand신제품발표회행사일정2005.10.20~21프로그램영접>공식행사>만찬

4、>환송Case036IDCCenterMainserver10MbpsAcademyTownBclientTownAclient10Mbps10MbpsStarTopologyCase037CommunicationConceptDifferentBenefitrelationConceptCase038ERMSRMServiceCoveragePRMEnterpriseRiskManagementPartnerRelationshipManagementSupplierRelationsManagement-SelfAsses

5、sment-BusinessRiskModelsolutions-ITapplicationPurchaseIntelligenceCase039BenefitRelationDifferentConceptCase04036%47%17%27%권유자와의친분30%특화된서비스40%가격의저렴성Case041전문성실용성편리성고객만족과편안한이미지보다가까운고객밀착형위치저렴하고통일된가격과부담없는요금고급스럽고세련된Name과세분화된이미지BRANDIMAGEBRANDIMAGECase042conveniencepracti

6、calityspecialtyNewBrand시장세분화와프랜차이즈의혼재속에서소비패턴의다변화로인한무한경쟁시기임으로고객밀착형경영으로거주지위주의부심을중심으로규격화를통한세련되면서도부담없는편안함을제공하고유행에민감한고객에게다양한만족을제공해야한다.Case043ThinkerLearn-feel-doInformativeFeelerFeel-learn-doAffectiveDoerDo-learn-feelHabitformationReactordo-feel-learnSelfsatisfaction40%15

7、%20%25%Case044MaturitystageGrowthstageIntroductionstagePLCDeclinestageCase045ClientOrientationMediaPromotionClient제작물컨펌Agency제작목적/현재상황AgencyClientConcept추출조사/분석/ideationPlanningProductionExecutionCase046Place(유통)Promotion(판매촉진)Price(가격)Product(생산)4PS분석锐普PPT论坛chinakui

8、收集www.rapidbbs.cnCase047ProductPricePromotionPlaceTheprocessofplanningandexecutingtheconceptionpricing,promotionanddistributionofgo