中国2010年零售业市场报告

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1、LI&FUNGRESEARCHCENTREChinaDistribution&TradingIssue66June2010China’sretailsectorupdate,2010INTHISISSUE:Overview•China’srealretailsalesgrowthhit16.9%in2009;inthefirstfivemonthsof2010,totalretailsalesclimbednominallyby18.2%to6.03I.Overview2trillionyuan.•Retailsalesarep

2、rimarilyurban-driven;ruralretailsalesregisteredII.Competitivelandscape10slightlystrongergrowthin2009.•Inlandregionsareexpectedtocontinuebettergrowthmomentum.III.Latestdevelopments20•RecoveringconsumerconfidencebodeswellforChina’sretailsector.•Bothurbanandruralhouseho

3、ldsincomedemonstratestrongerrealgrowthin2009.•Chinaisnowthesecondlargestluxurymarketintheworld.•Thegovernmenthaslaunchedaseriesofmeasurestoboostconsumption.Competitivelandscape•Top100retailersaccountedforaroundone-tenthoftotalmarketsharein2009;salesgrowthwastheslowes

4、tinadecade.•Multi-formatoperationiscommonamongdomesticretailers.•Mostdomesticretailersareregional-focused,onlyafewcanachieveextensivenationalfootprints.•Franchisebusinessesweredominatedbydomesticenterprises.Latestdevelopments•Discount-drivenpromotionsremainpopular,pa

5、rticularlyamongdepartmentstoreoperators.•Urbanization,fastdevelopmentofhigh-speedrailwayandintercityrailtransitnetworkbringhugegrowthpotentialoflower-tiercitiesandtheruralmarket.•Retailersrevampoperatingformatstoattractcustomerfootfalls;“mallcompetition”insomecitiesi

6、sagrowingconcern.Li&FungResearchCentre•Onlineretailingcontinuesitsexplosivegrowth.11/F,LiFungTower,•RetailersinChinaareupgradingtheirback-endoperationstoincrease868CheungShaWanRoad,overallcompetitiveness.HongKong•Retailersaregrowinglyinterestedtogetlistedindomesticca

7、pitalTel:(852)23002470market.Fax:(852)26351598•Export-orientedmanufacturersarepayinggrowingattentiontoE-mail:lfdc@lf1937.comdomesticmarket.http://www.lifunggroup.com/•GovernmentandretailersinChinapayincreasingattentiontoenergyconservation.Li&FungResearchCentreMembero

8、ftheLi&FungGroup1ChinaDistribution&TradingIssue66June2010I.Overview1.Realretailsalesgrowthhit16.9%in2009AccordingtotheNationalBurea