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1、ArtworkbyHarryCampbell1TheInternetofThingsMoreobjectsarebecomingembeddedwithsensorsandgainingtheabilitytocommunicate.Theresultinginformationnetworkspromisetocreatenewbusinessmodels,improvebusinessprocesses,andreducecostsandrisks.MichaelChui,MarkusLöffler,andRogerRobertsInmost
2、organizations,informationtravelsalongfamiliarroutes.Proprietaryinformationislodgedindatabasesandanalyzedinreportsandthenrisesupthemanagementchain.Informationalsooriginatesexternally—gatheredfrompublicsources,harvestedfromtheInternet,orpurchasedfrominformationsuppliers.Butthep
3、redictablepathwaysofinformationarechanging:thephysicalworlditselfisbecomingatypeofinformationsystem.Inwhat’scalledtheInternetofThings,sensorsandactuatorsembeddedinphysicalobjects—fromroadwaystopacemakers—arelinkedthroughwiredandwirelessnetworks,oftenusingthesameInternetProtoc
4、ol(IP)thatconnectstheInternet.Thesenetworkschurnouthugevolumesofdatathatflowtocomputersforanalysis.Whenobjectscanbothsensetheenvironmentandcommunicate,theybecometoolsforunderstandingcomplexityandrespondingtoitswiftly.What’srevolutionaryinallthisisthatthesephysicalinformations
5、ystemsarenowbeginningtobedeployed,andsomeofMichaelChuiisathemevenworklargelywithouthumanintervention.seniorfellowwiththeMcKinseyGlobalInstitute,MarkusPill-shapedmicrocamerasalreadytraversethehumandigestivetractLöfflerisaprincipalinandsendbackthousandsofimagestopinpointsources
6、ofillness.McKinsey’sStuttgartPrecisionfarmingequipmentwithwirelesslinkstodatacollectedoffice,andRogerRobertsisaprincipalinfromremotesatellitesandgroundsensorscantakeintoaccounttheSiliconValleyoffice.cropconditionsandadjustthewayeachindividualpartofafieldis2TheInternetofThings
7、farmed—forinstance,byspreadingextrafertilizeronareasthatneedmorenutrients.BillboardsinJapanpeerbackatpassersby,assessinghowtheyfitconsumerprofiles,andinstantlychangedisplayedmessagesbasedonthoseassessments.Yes,therearetracesoffuturisminsomeofthisandearlywarningsforcompaniesto
8、o.Businessmodelsbasedontoday’slargelystaticinformationarchitecturesf
