基于正态云模型和关联规则的客户汽车维护服务推荐

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1、武汉理工大学硕士学位论文AbstractAsallincreasinglycompetitioninautoindustrynow,thecompetitiveobjectgraduallyturnsfromproductstoservices．Hi．曲qualityafter-saleservicebecomesoneoftheeffectivemeansthatareusedtoretaincustomersandimprovetheenterprises‘competitiveness．After-sal

2、eservicecontainsarangeofserviceprocessesandthevehiclemaintenanceserviceistheimportant．Theautoenterprisesfindcustomers’maintenancehabitsbasedoncustomers’maintenancebehaviorsandrecommendmoreexactandreasonablevalue·addedservicestocustomersaccordingtothecustomer

3、s’maintenanceh曲its，whichheIptoincreasecustomers’satisfactions，enhancecustomers’loyalty,increaseprofitsofenterprisesandenhanceenterprises’competitiveadvantages．Therefore，thisstudEhasimportanttheoreticalandpracticalvalue．Tllispaperstudiesinthecontentsoffinding

4、customers’maintenancehabitsandrecommendingmaintenanceservices．ThispaperUSeStheuncertaintyartificialintelligence；dataminingandservicerecommendITtechnologyandmanagementtheoryandmethodstoclassifycustomersaccordingtOthecustOmers’vehiclemaintenancebehaviors．Tllis

5、paperresearcheseachtypeofcustomerbasevehiclemaintenancehabitstoprovideaccurateappropriateservicerecommendations，toenhancecustomers’satisfactionsandtomakethevehicle4Sshopsgaintheupperhandinthefiercecompetition．，nlemaincontentofthispaperisasfollows：Firstly,thi

6、spaperdoesresearchinfourareasofcarafter-saleservice,cloudmodel，associationrulesandservicesrecommendatiOnbyreadingalargenumberofdomesticandinternationalliteratures．Secondly,thispaperconstructthenormalcloudmodelforcustomerclassificationsandtheassociationrulesm

7、odelbasedoncustomerclassificationsforminingcustomers’vehiclemaintenancehabits．Besides，Wealsosummarizeseveralappropriateservicerecommendstrategiesforbeingusedintheareaofcarafber-saleservice．Inthispapertherearetwomodels．Theoneisthenormalcloudmodel．Itusesfigure

8、features：expectationEx，entropyEnandhyperentropyHetoproducetheIII武汉理工大学硕士学位论文clouddropletsandconstructcloudmodel．Itproducesthestandardcloudandthecustomercloudaccordingtohistoricaldataandindustrys