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ID:36765544
大小:7.62 MB
页数:30页
时间:2019-05-10
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1、ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20Darkt
2、intTOP10Userinterfacesof2008AgendaIndustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-ch
3、annelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonitorReportGener
4、atorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplaybackSiteOverlapAccuratelymeasureunique
5、usersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslideDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatisDwellTime?averagenumberofsecondstheu
6、serengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteractionHowitWorksBacktoMetricsslideDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1minHewlet
7、tPackard:2008Amazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.Isthereanythingyoucannotdo?DigitalDesignProfessional“”MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFe
8、edsServiceOne-clickReportingCustomReportBuilder&ServiceCampaignMonitorCampaigninsightsinrealtimeAt-a-glancemonitoringofkeycampaigndataBacktoSolutionsslideCampa
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