(最新)2015年社会化媒体营销现状调查报告

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1、AnnualSurveyReportSTATEOFSOCIALSTATEOFSOCIALMEDIAMARKETINGMEDIAMARKETINGTopAreasForSocialMarketingInvestmentandBiggestSocialMarketingChallengesin2012Tobeincludedinthesurveyfornextyear’sreportclickhere.Tobenotifiedwhennextyear’sreportisavailableclickhere.Sponsoredby:January2012LETTERFROMTHEAU

2、THORSTATEOFSOCIALMEDIAMARKETINGHello,FellowMarketers!Thereisnoquestionsocialmarketinghasbecomeanintegralpartofthesalesandmarketingmix.Wehavetranscendedthequestionofwhethersocialmarketingisworthyofaninvestment.Today’squestionsaremoresophisticated,exploringscalable,provenwaystobuildsocialmedia

3、presenceandengagementwithourprospectsandcustomers.Theenthusiasmforthepotentialofsocialremainsstrong,asmanyofusexpecttoimproveoursocialmediapracticesandlinkthemtotangiblebusinessresultsin2012.Thisreportcontainsthecollectiveintelligenceofmorethan320marketersfromawidevarietyofindustriesandlevel

4、sofsocialmarketingexperience.Itbringstoyouinsightsandbenchmarkstosolidifyyoursocialmarketingstrategy,growyoursocialfootprintandengagewithyouraudiencesformaximumreturn.Youwilllearnhowleadersallocateresourcesanddiscoverthetopsocialplatformsandsocialmediamanagementtoolstheyusetomaketheirjobseas

5、ier,moreefficientandimpactful.Youwillalsoreadaboutsocialmarketinginvestmentprioritiesandthepracticescompanieswilladopttoensure2012istheyearofthesocialbusiness.Youwillnoticesomeunderlyingthemesinthisreport:Executivesandseniormanagersarelookingfortractioninthreekeyareas–ROI,integrationofsocial

6、withleadgenerationandsalesandexpansionofsocialpresenceandreach.Whilesocialmarketersfeeltheydonothavethenecessaryresourcestoexecuteinitiativessuccessfully,theymustmeettheexpectationsofseniormanagementwhodemandtoseetangiblebusinessvalue.Youwillseeclearmaturitypatterns,withcompaniesexperiencedi

7、nsocialmarketingmovingbeyondgrowingsocialpresenceandreach.Theirfocuswillshifttoactivesocialmediamanagementforincreasedleadgenerationandsales.Youwillseeless-experiencedmarketersfollowingtheirvisionarypeers,adoptingestablishedpracticesastheymovealong