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1、原文出处：Hsiu-JuHsuandLeslieDavisBurns.ClothingandTextilesResearchJournal[J].ZhejiangUNIV，2002，20（2）：246～252.ClothingEvaluativeCriteria:ACross-NationalComparisonofTaiwaneseandUnitedStatesConsumersAbstractTaiwaneseandUnitedStatescollegewomenwerecomparedregardingtheimpo
2、rtancetheyplacedontheevaluativecriteriatheyusedwhenpurchasingaspecificclothingitemforthemselves.OnehundrednineteenTaiwaneseand84UnitedStatescollegewomencompletedself-administeredquestionnaires.Seven-pointscaleswereusedtomeasuretheimportanceof12clothingevaluativecr
3、iteria:fabric,comfort,size/fit,quality,locationofmanufacturer,color,howpleasingitwastoothers,brandname,appropriatenessforcampuswear,price,style,andcoordinationwithotherclothing.Thefindingsindicatedthattheimportanceplacedonclothingevaluativecriteriawasverysimilarbe
4、tweenthetwogroups.Inaddition,thesize/fitcriterionwasfoundtobethemostimportantcriterionforbothgroups.Cross-nationalcomparisonstudies,suchasthisone,thatfocusontheconsumerdecision-makingprocessmayprovideimportantinformationtomarketersintheirdevelopmentofinternational
5、marketingstrategies.KeyWordsconsumerbehavior；consumerdecision-making；evaluativecriteria；cross-nationalTheinternationalmarketingofAmericangoodsandservicesisofincreasingimportancetotheUnitedStateseconomy(Husted,Varble,&Lowry,1992).Inordertobesuccessfulintheglobalmar
6、ket,anunderstandingisnecessaryregardingtheextenttowhichconsumersfromdifferentnationsevaluategoodsandservices.Basedontheresultsofnumerousstudies,modelshavebeendevelopedtoserveasframeworksfortheexplanationaswellaspredictionofthecomplexitiesofconsumerbehavior.Onesuch
7、modelistheEngel,Kollat,andMiniard(EKM)modelofconsumerdecision-making(Engel,Blackwell,&Miniard,1995).TheEKMmodelincludesfourstagesofconsumerdecision-making:(1)informationinput(2)informationprocessing,(3)thedecisionprocess(4)variablesinfluencingthedecisionprocess;th
8、emodel“isbasedonlearningprocesses,withemphasisupontheinformationsearchprocess”(Zaltman&Wallendorf,1979,p.541).Authors’Addresses:Hsu,Hsiu-Ju,Departmentof
