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1、犷3623,2,5随着全球互联网络与电子商务的蓬勃发展，商业竞争规则发生了全新的变化:21世纪的竞争，将不再是资本大的企业吞并资本小的企业，而是反应快的企业战胜反应慢的企业，时间，作为一种战略武器，变得与资本、质量、生产率，甚至创新同等重要。订货配送周期—指顾客准备订货(或申请服务)到顾客收到订货(或服务完毕)这段间隔时间—一是服务水平的重要标志。更短的订货配送周期，不仅有利于增加顾客的利益，而且为企业在新的竞争环境下获得持续的竞争优势奠定坚实的基础。在帮助上海汽车工业集团销售总公司建立物流配送中心及帮助上海捷强烟草糖酒集团公司建立里间竞龟战略的基础上，本
2、文归纳了造成长订货配送周期的主要因素—批量效应、低效率的订货配送流程、订货配送链协调不好。为此提出相应的解决对策:I)通过建立快速反应系统减小批量效应，并构造了连锁超市应用快速反应系统的一般模型;2)根据“简化订货配送链、并行处理、减小批量”三原则再造订货配送流程，并在缩短捷强集团公司订货配送周期的基础上总结了再造订货配送流程的一般步骤;3)通过发展关联能力增强订货配送链上各环节的协调效果。【关键词】基于时间的竞争订货配送周期l快速反应‘、、TheStudyforTime-basedcompetition&ReductionofOrder-CycleTim
3、eStrategy[Abstract]WiththevigorousdevelopmentofInternet&E-business，theruleofcompetitioninbusinesshastakenplacegreatchange:inthe21"century,theenterpriseswithmorecapitalwon'tswallowuptheoneswithlesscapitalanylonger，buttheenterpriseswithquickresponseabilitywillwintheoneswithoutthem.A
4、sastrategicweapon,timeisequivalentofcapital,quality,productivity,eveninnovation.Ordercycletimecanbedefinedastheelapsetimebetweenacustomerorder,purchaseorder,orservicerequestisplacedandthetimeitisreceivedbythecustomer.Itistheimportantmarkofcustomerservicelevel.Shorterordercycletime
5、isnotonlytoincreasetheircustomers'benefits,butalsotohelpthemselvesestablishstablebasisinordertoobtaincontinuouscompetitiveadvantageinnewcompetitiveenvironment.OnthebasisofhelpingShanghaiAutoIndustrySalesCompanyestablishlogistics&distributioncenterandhelpingShanghaiJieqiangtobacco&
6、sugarcompanysetuptime-basedcompetitionstrategy,thearticlesummarizethemainfactorsleadingtolongerordercycletime-一1)order,product,anddealwithlotsize,2)badefficientorderprocess，3)lowharmoniousorder&distributionchain.Thesolutionstosolvetheseproblemsareasfollows:1)Reducelotsizebyestabli
7、shingquickresponsesystem.Moreover,thearticleconstructsthemodelthatthechainsupermarketsapplyquickresponsesystem;2)Reengineertheorderprocessaccordingtothreeprinciples:simplifyorder&distributionchain,dealparallellyandcutlotsize.Inaddition,basedonthecaseofJiegiangcompany,thearticlegiv
8、esthecommonstepstoreengineertheor
