我国直销理论与应用研究

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1、蠢需隰II-⋯⋯”-■⑧天毕大謦中目近代第一所大学博士学位论文一■啊●I●一■爿爿j；●■曩■删0__一级学科：管理科学与工程学科专业：管理科掌与工程作者姓名：吴爱政指导教师：昊育华教

2、噩=#：击+肖z#圣，—生Ri2004年12月天津人学博Ij学位论艾：我国直销理论『I；7脯用研究AbstractWiththerapiddevelopmentofChina’Smanufacturingindustry，thediversificationofmarketingchannelhasbecomeatrend．Asthemostanci

3、entandactivewayofmarketing，directcommercewilltakeanimportantpositioninchina’Slogisticsindustry．However,ithastofacemanyproblemsaslackofrelevantlawsandregulations，diversificationofmarketingchannels，howtoestablishdistributionassistancesystemandthelogisticscenter,knowledge

4、transmissionetc．Thispaperanalyzesthemacroandmicro1environmentsthatdirectcommerceenterpriseshavetofacebyutilizingquantitativeandqualitativemethods．1。Introducingthetheoreticalbasisofdirectcommercechannelandanalyzingthedefinitionstodirectcommerceindifferentcountries，risin

5、gupitsdefinitionfromthebroadandnarrowsense．Distinguishingtheconceptsrelatedwithdirectcommerce．2．Introducingtheprocessandcontentsofoverseaslegislationfordirectcommerce，thispapersuggeststheproceduresthatweshouldfollow，forChineselegislationfordirectcommerceanditsmainconte

6、nts。3．Introducingthecontentsofdirectcommerce．Advancingthesignificanceandtheadvantagefordirectcommerceenterprisestosetupamulti—levelmarketingnetwork．4．Manifestingthesignificanceoffordirectcommerceenterprise。Bringingforwardtheproceduresandmaincontentsofdistributionassist

7、ancesystem．5．AnalyzingtheimportancefordirectcommerceenterprisetosetupalogisticscenterandthengivingtheideaofhowtoselectlocationofthelogisticscenterbyutilizingtheAHPmethod．6．Discussingthesignificancefordirectcommerceenterprisetointroduceintheknowledgemanagement，puttingfo

8、rwardaviewpointthatthecharacteristicsofknowledgemanagementindirectcommerceenterpriseisalternativeknowledgetransmission．Analyzingquantitativelytherelationbetweenknowledgemanagementandcustomersarisfactionandloyalty．Keywords：directcommerce，multi-levelmarketingnetwork，dist

9、ributionassistancesystem，directcommercelogisticscenter,alternativeknowledgetransmission．’独创性说明本人声明所呈交的学位论文是本人在导师指导下进行