现象与影像——对DV传媒文化的人类学考察

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7、yOnDVMediaCultureAbstract“Mediumisinformation”，whichistheviewpointaccountforwhyanewkindmediumwillmakeanewcorrespondingculture．Foronething，DVisanewkindofpersonalimagemedium，whichhasinvolvedtotherealmofcultureandarousedaphe】oomenononculturenamed“DVWave”．BasedontheAnthrop

8、ologicaltheoryandmethods，thispaperwillgodeepintothedigitalvideoculture．ThecoreissuesconcernedhereareasbelOW"1．Takingitsstepsintocitylifeandmoderncommunity，theanthropologywillbeupagainstsomenewdifficultproblems．FocusonDVmediumculture，thethesisdiscussesthemethodology“Mul

9、ti—sitedEthnography”．2．Producinganimportantrelationshipbetweenthemediumtypesandsocialculture，DVshowsitssignificanceonsocialculture．Takeitasapersonalimagemedia，thispaperdiscussesthemediatypesinthehistory．3．DifferentusersmakedifferentcreativityandusageonD．V，buttheyidenti

10、fythemselvesa‘'DVCommunity”，basedonthis，thethesisanalysesthediffierenceamongallkindsofusers．4．Byinchofmanifoldchannels，DVfilmsimpacttheaudienceandmakethecommunicationbetweenthem．Thethesisdiscusseshowtheaudiencesreflecttothemediaandhowtheyanalyzetheinformationtheyaccept

11、．5．Takingitasakindofculturalperformance，DVeventsmakeitselfamodethatpeopleinterpretthesociallife．Basedontheacknowledgementtotheother’Sknowledgesystemandself-determination，thethesistakesadeepdescriptiononDVmediaculture．Culturalanthropologistshouldpaymoreattentiontothestu

12、dyofmediaculture，ItmustbeausefulworkthatthethesisfocusesontheDVeventsasacuttingpointtodiscusstherelationshipbetweenmediatypesandsocialculture，whichisaprofitableattempt，tryingcreatingtheconstructionofmulti—sitedethnography，studyofmediaculturebyCulturalanthropologyandthe

13、expansionofthedefinitionofculturalperformance．KeyWords：DVDVCommunityMediaCulture第一章绪论所谓DV，为DigitalVideo之缩写，直译即数字影像，在本