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1、首都经济贸易大学硕士学位论文试论共享软件产品的发展与创新姓名:茹丽丽申请学位级别:硕士专业:工商管理指导教师:兰纪平20100301AbstractSharewareisoneofimportantinternetresourcesanddevelopsveryquicklybyvirtueoftheinternetprevalence.Since1990,Americansoftwareindustryincreases12.5%everyyearwhichisalmost2.5timesofgrowthofAmericanGDP.
2、Greatpotentialmarketsmakesharewaretoformverymatureindustrychainsandstandardsinoverseas.SharewareofChinaliesdownstreaminthewholeglobalindustrychain.Nativesharewareissteppingintoaviciouscirclealongwithcrack,advertisementplug-inandvirusetc.Howtomakenativesharewareenterinto
3、theoverseasmarketandstepintoagoodcircleisthemaingoalofthisthesis.Firstly,thisthesisaddressesthehistoryofsharewareandtheindustrychainofglobalshareware.Andthen‘DigitalRiver’,atypicalelectronicbusiness,whichisahingeforglobalsharewaretransaction,ispresented.Atthesametime,th
4、eASP(AssociationofSharewareProfessionals)isintroducedanditsbackgroundandfunctionsareexplained.Next,thesuccessfulreasonsofChinesesharewareinoverseasaretold.Whatmakesthedevelopmentofnativesharewareslow?Afterinvestigatingandstudyingplentyofliterature,thisthesisconsiderspir
5、atingisnottherootcauseofslowdevelopment.Theessentialwaytosharewaredevelopmentandinnovationistosolvetheproblemofdistributionofinterestineachsectionofthenativesharewareindustrychain.Forthehealthdevelopmentofnativeshareware,itisnecessarytosolvetheproblemofdistributionofint
6、erestineachsectionofthenativesharewareindustrychain.Andthen,thethesisintroduceshowtopromotesharewarewithlowcostusingtheup-to-datesearchenginemarketingtechnique.Finally,thethesisconcludesthefollowingwayswillmakenativesharewarequickandhealthdevelopment:First,developincrea
7、singlytheoverseasmarketandholdmoreglobalmarketbyvirtueofthematureglobalmarket.Second,Itisnecessarytokeepself-disciplineofeachsectioninnativesharewareindustry,havepowersupportofnationlawandbuildupgoodandhealthmarketenvironment.Onlyunderthegoodandhealthenvironment,itispos
8、sibletospeedthegoodandhealthdevelopmentofnativeshareware,toguaranteeincomeofshareware’sauthors,tospurinnovatio