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1、西南交通大学硕士学位论文云浮硫铁矿企业集团公司矿石产品竞争战略研究姓名：龚新宇申请学位级别：硕士专业：工商管理指导教师：周庭锐20070830西南交通大学硕士研究生学位论文第Ⅱ页AbstractNowadaysthemarketcompetitionisSOfiercethatoreproductsinYunliuGroupCorporationalsofacenotonlyalotofchancesbutalsoⅡI“冠坞Makingastrategythat锄bothgraspthechanceswithusingitsadvantagesand
2、avoidthethreatsbyovercomingitsowndisadvantages,isthekeytomallllgethecorporationsuccessful．Inordertofredoutthebestcompetitivestrategy,basedOnacomprehensiveanalysisoftherelatedSlrategyManagementTheory,thisthesisconductsasystematicstudyoforeproducts，usingcombinationofmacroscopican
3、dmicrocosmicmethods,quantitativeandqualitativeanalysismethods,stepbystep．Thethesis，firstly,inthePESTanalyticwayandmodelsofPorter’sfivecompetitiveforces，analysesitsmacroscopicsurroundingsmaditscompetitiveconditions,andthenproposesthatOl'eproductsinYunliuGroupCorporationfrontnoto
4、nlythechancesofrapideconomicdevelopment,ofourc,oullll,y’sgreatemphasisonagrictllture，ofimprovementincomprehensiveIrealmentcompetenceduetoincreasingadvancesintechnologyandSOon,butthethreatsofseVel'eimpactOilpyritesindustrychainafterentryintotheWTO，ofrestrictionandbalanceofimport
5、edsulfurofbargainingcapabilityofusers，oflackofproductdifferentiationandoflowsincerityofthegreatclients；secondly,atteranalysis．putsforwardthatthekeyfactorsofsuccess啪progressivenessandreliabilityoftheequipment,scopeeconomy,hi曲costcontrolability,hi曲productresearchanddevelopmentand
6、qualitymanagementabilitythroughexpertinvestigation；thirdly,analysestheinnersurroundingsofproductsandproposesthatoreproductshavethegreatadvantagesofhighscopeeconomylevelandprofessionalqualityofstaff，ofstrongsupportofthegovernmentpolicies，ofhi曲capacityofloadingandf把ightandabititr
7、ofqualitymanagement，attheSallletime,thathavethedisadvantagesoflowcost-performanceoftherawmaterials,ofbadinformationconstructionoftheenterprise,ofbadmarketexploitation,oflowprogressivenessandreliabilityoftheequipment,ofpOOl"eonsla'uefionofentell,riseCulture,wimthevalue-chaintheo
8、ry,oorecompetencetheoryandthekeyandthechieffactorsofSU
