中国南方航空企业发展战略研究

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1、Y861692对外经济贸易大学高级工商管理硕士(EMBA)学位论文论文题目主固直壶垫窒垒些塞璺遗喳壁塞主题词丝萱篁堡盥坠堑窒垂捡堑些研究生姓名墓国塞导师姓名盎墨叫论文起止时间2QQ5圭5旦至2QQ5生!!魍AbstractThelargeraoenterprisegrows，themorechallengesandproblemsitwillface．That’swhyitiscrucialforanenterprisetoformulateandimplementacompanybusinessstrategy，whichadd

2、ressestheissueofhowtodealwiththecontinuouslychangingbusinessenvironment，toelevatethecorecompetenceandcapability,andthedistinctivecompetenceaswellasinsuringthecontiFluonsgrowandlong-termstabilityoftheenterprise．Startingfromaspectofthemacro-economicandtakingtheair-trans

3、portcharacteristicintoacconnt、theautllordidreseatcbontheChinamacro-economic，thepoliciesimposedbyauthorityincivilaviationandthecompetitionenvironment．Throughthisresearch，theauthorfoundoutthat：inthefuture5to10yearsorevenalongereconomicperiod，theeconomyofChinawillmaintai

4、nastableandfastincrease．Theintemationalreciprocationandglobaltradewillkeeponstrengthening．Thelifequalityofthepopulacewillkeeponelevating．ThetravelandserviceindustrywillkeepOildevelopingTheimplementationofthecentralgovernment’spolicieslike“thewesterndevelopmentdrive”．“

5、therevitalizationoftraditionalindustriaJbaseinnortheastChina”．theindustrializationandurbanizationwillcreatemoredemandfortheairtransportmarket．Alltheabovefactorswillstimulateandincl'easethemarketdemandfortheair—transport．Thecivilaviationwillstepintoitsanothersurge．Ther

6、eformofcivilaviationwillbedeepenedandtherewillbeatransitionofthegovernment’sfunction．ThegovernmentwillenhanceitssupervisiononChineseairlines．while砒thesametimediminishingtheprotectiontotlleenterprises，openingthemarketandintroducingthecompetitionmechanism．Thecompetition

7、amongthethreelargestair-transportgroupswillbemoreintense，duetotheyhavethecomparativecompetenceafterre．organization．Themarketwillopenandmoreforeignairlineswillswarmin，aswellasthelowcostaminescomeintobeing．thecompetitionincivilaviationmarketwillbeintensified．Confronting

8、withsuchopportunity,operationenvironmentandcompetition，withSWOTanalysistOOl,theauthorstudiedthroughthecompanyresourcesandcom