大亚湾酒店项目酒店市场分析策划设计指导

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1、香港联邦国际酒店管理有限公司FederalInternational目录1前言___________________________________________________________41.1说明__________________________________________________________________41.2报告编制原则__________________________________________________________41.3市场调查方法说明__________________________________________________

2、____52项目投资环境分析_______________________________________________72.1中国休闲度假市场______________________________________________________72.2广东经济和旅游业发展概况______________________________________________72.3区域经济发展概况______________________________________________________82.4区域旅游业____________________________________

3、_______________________102.5经济环境对项目投资的影响_____________________________________________123项目地块条件__________________________________________________133.1地理位置_____________________________________________________________133.2霞涌镇概况___________________________________________________________133.3地块条件________

4、_____________________________________________________143.4地块优劣势分析_______________________________________________________163.5市场需求临近度_______________________________________________________174酒店市场的调查和分析__________________________________________184.1大亚湾酒店业概况_____________________________________________

5、________184.2区域商务酒店的调查和分析_____________________________________________194.3区域旅游度假酒店的调查和分析_________________________________________214.4区域可比酒店的调查和分析_____________________________________________224.5项目区域在建酒店状况_________________________________________________274.6项目区域高星级酒店经营状况小结________________________

6、_______________275酒店的开发战略________________________________________________295.1项目背景对酒店定位的影响_____________________________________________295.2其他业态对酒店项目的影响_____________________________________________305.3酒店开发模式_________________________________________________________325.4酒店管理模式定位______________________

7、_______________________________336项目定位______________________________________________________356.1定位依据_____________________________________________________________356.2酒店总体定位___________________________