旅游景区市场化运营研究

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1、旅游景区市场化运营研究院系(所)：旅游学系专姓业：旅游管理名：罗辑指导教师：夏林根教授完成日期：2006年5月10日学校代码：10246学：j：03201404文学论L久位对一漤饪士员ABSTRACTTouristattractionisthemostimportantpartoftourismindustry．Itisthecoreoftourismproductandthemostattractivesourcefortomists．Withthecontinuousdevelopmentofthemoderneconomyandsociety；andtherapidgrowth

2、ofpeople’sdemandsfortravel，Touristattractionplaysamoreandmoreimportantroleinthetourismeconomyasthecollectionandshow-caseoftourismresources．Meanwhile，sincethemanagementsystemofChina’stouristattractionisverycomplexanddifferentgovernmentdepartmentscontroldifferentpartsofattraction，thedevelopmentof

3、touristattractionisveryslow．Inaddition．thedevelopmentoftouristattractionisrestrictedtothedisadvantageouslocation。thepoorinfrastructure，thelackofcapitalandhumanresources．soitisnotfitfortheeconomicandsocialenvironmentofChinaanditishardtoachievesustainabledevelopment．Withtheprocessoftheopeningandr

4、eform．moreandmoreprivateandforeigninvestorshaveattractedbythepromisingpotentialofinvestingintouristattraction．TheywanttostePintothefieldofattractionexploitationandmanagement．Basedonthesituation．somenewoperationpatternshaveappliedtothetouristattraction：tllemanagerialrightisseparatedfrompropertyr

5、ightinmanyattractions；moreandmore10calgovernmentstransferthemanagerialrighttoprivatesectorsindifferentwaysandtheoperationpatternisbecomingmorediversityandpublic．However,therearestillalotofproblemsinthefieldofattractionexploitationandmanagement．Forexample，whileexploitingthetourismresources。someo

6、ftheinvestorsdonotconsidertheenvironmentprotection；sometimesthevalueoftouristattractionisunderestimated．whichcausesthedevaluationofstateassets．Therefore．itisurgenttofindaneffectivewaytoolcIcratetoufistattractionaccordingtochina’scurrenteconomicandsocialenvironment．Thet11esisfocasesmainlyontouri

7、stattractioninChina．Af}erlookingbacktheprocessofattraction’sdevelopment，itconcludesthatthemainproblemstouristattractionsfacearereferringtosystem，capitalandmanagement．Thcnthethesislessonsfromexperienceofsomedevelopedcountries，adopt