广州市宏辉广场建设项目定位及投资分析

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1、西南交通大学硕士学位论文广州市宏辉广场建设项目定位及投资分析姓名：黄河申请学位级别：硕士专业：工商管理指导教师：叶乃沂20080415西南交通大学硕士研究生学位论文第1I页ABSTRACTTherealestateindustryisoneofthesignificantpillarindustriesin0111"nationaleconomy．Sincethelateyearsof1990s，thedemandoftherealestatemarkethasbeenincreasing留删ly．Atthesametime，thehi．ghprofitofthei

2、ndustryleox{stoalligh-speedgrowthinvestmentandaccompanies、航thafiercecompetition．Therealestateinvestmentalwaysneedanumerousamountsandfollowed丽mahi曲risks．TheChineserealestateisnotwelldevelopedyet,andtherespectivelawandregulations眦notpefiect，what’Smore，therealtorsdon’tfullybehaveregularly

3、,whichmakesthecommercialrealestatebeingdevelopedandinvestedblindly．Soitisveryimportanttomakeascientificinvestmentanalysistotherealestateproject．Thethesisanalyzestheconcept，theCOUr驼ofthedevelopment,thecurrentcondition,thecharacteristicontherealestateprojectinvestmentscompletelyandtakesH

4、onghuiSquareproject，inGuangzhou硒ailexampletomakeadetailedproof．Thethesismakesabriefintroductionontheconceptandthecharacteristicoftherealestateprojectatthebeginning，andthenmakesadetaileddiscussiononthebackground，blueprintandthescheduleoftherealestateinvestments．Atthesametime，thethesisal

5、soanalyzesthecurrentconditionofthehousing，officeandhotelaswell嬲apartmentmarketinLiwanandOuan97_llou．Basedonthecontentsabove，thearticleemploystheclassicalSWOTandanalyzesthemarketforthecasefromtheaspectsofitsownadvantages，thesurroundingenvironment,theareaconsumerculture，theconsumerabilit

6、y，thecompetitivestatusandthebusinessnetworkarrangement．ItanalyzesthestatusandtheconcemedbackgroundofacertaincommercialestateprojectwhichissituatedinLiwan,GuangzhouofGuangdongprovinceindetailed,forinstance，thegeographicposition,thepopulation,thecityplanningandarranging，itstradeenvironme

7、nt,thehousing，officeandhotelaswell嬲apartmentmarket，andthecompetitor．Basedonstudyingthe西南交通大学硕士研究生学位论文第1II页advantage，thedisadvantage，theopportunitiesandthechallengesthattheprojectfaces，itadvancesthestrategicorientationoftheprojectandmakeanadviceforhowtotakethestrategicorientationintoa