汽车电控自动变速器AMT营销策略研究

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1、南京理工大学硕士学位论文汽车电控自动变速器（AMT）营销策略研究姓名：孙艳玲申请学位级别：硕士专业：工商管理指导教师：邵一明20080501AbstractWiththedevelopmentofautomaticindustrybyleapsandbounds，automobilesarebecomingmoreandmorepopular．Withtheincreasingofpeople’sincomes，automobileshavebecomeacommonconsumptionforfamilies．How

2、ever，mostautomobilesusenormalmechanicaltransmission，whichneedsshiftinggearsveryoftenaccordingtoavarietyofdrivingconditionsandrequiredspeeds．Moreover,withmoreandmoreautomobilesenteringfamilies，therearemoreandmorenon—professionaldrivers．Thehigh-frequencygearshifii

3、ngmakesthesenonprofessionaldriverstoobusytoattendtoalltrafficconditionsonroads．Automatizationofautomobiletransmissionisthenewtrendincurrentareaof2uJtomobiletechnologyanddesignsinceautomatictransmissiondoesn’tneedtooperateclutchandshiftgearsanditcallbesimplyopera

4、ted．Inaddition．deteriorationoflivingenvironmentsandclimbingofgaspriceallovertheWOrldprovideopportunityfordevelopmentofautomatictransmission．Thegoalofautomobileindustryintheworldistoproduceautomobilesprovidingmorecomfortsandsafetiesandpursuemoreadvanced，environme

5、nt—friendlyandfuel-efficientdrivingforceforamomobiles．TheautomatictransmissiondevelopedbyAFCompany7istheautomatictransmissionwimobviousChinesecharacteristics，economical，environment_friendly,practical，safeandreliable．Themaingoalistoreducetheoperationstepstoreliev

6、ethedriversandcauselesspollutiontoenvironment．Tmsarticlefoundouttheadvantagesanddisadvantagesforthecompanyexistence，externaldevelopmentopportunityandthreatbysystematicallyanalyzingATMmacroindustryenvironments，competitioncircumstanceandinternalresourceofthecompan

7、y·Fllrthemore．theobjectivemarketofAMTproductisascertainedbysubdividingAMTm础(et．Inaddition，inordertosustainablydevelopcompany,asuitofguidancestrategiesareestablishedforcompany’Smarketingtaskbyrecombiningwiththerequirementofcompanydevelopmentstrategy．Keywords：Auto

8、matedmechanicaltransmissionMarketingstrategYMarketingmanagementⅡ声明本学位论文是我在导师的指导下取得的研究成果，尽我所知，在本学位论文中，除了加以标注和致谢的部分外，不包含其他人已经发表或公布过的研究成果，也不包含我为获得任何教育机构的学位或学历而使用过的材料。与我一