Unit 1 Reading 课件

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1、Unit1Reading课件Revision:Whatdoyouknowaboutadvertisements?ThefollowingarticleAdvertisementsisakindofexpositorywriting.Whatwillbementionedinyouropinion?zxxkExpositorywritingusuallyfollowsthesameformat:Introductionofthesubject;Examplesandfactsthatdeveloporsupporttheidea

2、;ConclusionWhatisthesubjectofthisarticle?Advertisements.Whatistheconclusion?Wemustalluseourintelligenceandnotbeaslavetoadvertisements.Inthisarticle,thewritertellsusthedefinitionofadvertisements,differenttypesofadvertisementsandthatnotalladvertisementstellpeopletheco

3、mpletetruth.Manyexamplesandfactsaregiventosupportthesestatements.Table-filling(P.2,Issue37,ELLH)Keys:product2.commercial3.publicserviceadvertisements4.truth5.skilfulmethods6.cures7.freshest8.cooks9.public10.nationwideGuessingTrueforFalseMostpeoplearenotawareofhowman

4、yadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.Zx,xkPSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.Anadwarningpeopleagainstsmokingis

5、anexampleofaPSA.TFTFastreadingAnswerthequestionsinC2.1.Whereareadvertisements...?L7Innewspapersandmagazines,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweenCAsandPSAs?L10-L12Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductors

6、ervice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?L15-L16Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherin

7、nocent.4.WhendidChinabegina...?L315.WhyshouldwefollowtheadviceinPSAs?L38--L39BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.DiscussionAsyoungpeople,areyoueasilypersuadedbyads?Whyorwhynot?(Answerandsupportyourideawithexampleso

8、rfacts)Workbook,reading