云水兰庭房地产项目产品市场策划研究

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1、天津大学硕士学位论文云水兰庭房地产项目产品市场策划研究姓名：张云斌申请学位级别：硕士专业：工商管理指导教师：和金生20071201AbstractTotherealestateenterpriseswhosemainrunningmodefocusesontheprojectmanagement，itisessentialforthemtoensuretheveracity,timelinessandreliabilityoftheprojectdecision-makinginordertorealizescientificandnormativemanagement．Theref

2、ore，theprojectreliabilityresearchisabsolutelynecessary,forexploringthesuitableprojectdecision-makingmodeoftherealestateenterprisesandconstructingtheframeworkoftheprojectreliabilityresearchwillnotonlyenrichtherelativetheories，butalsobebeneficialtosolvedecisionproblems。Concerningthe‘'OrchisGarden

3、withCloudand,WaterV

4、eil”projectofDachengrealestateenterpriseandbasedonthetheoriesrelatedtoprojectmanagement，projectevaluation,strategy,marketingmanagementandstatistics，thepaperoffersanempiricalstudyoftheprocessoftheprojectreliabilityresearch,summarizesasetofpre—planningmodeandprojectreliability

5、researchframeworkwhicharesuitabletotherealestateenterprise，provesthevalidityoftheprojectreliabilityresearch,andfinally,onthebasisofvastinvestigationandargumentation,pointsoutthatthephase—divisionoftheprojectreliabilityresearchispracticalandfeasible．Byanalyzingthepre—planningactualityof‘'OrchisG

6、ardenwithCloudandWaterVeil”projectofDachengrealestateenterpriseandusingprojectmanagementtheoriesandmethods，thepapertransformsthecurrentprojectformationanddecisionprocess，setsspecificproject-studydepartmentstooperatetheprojectreliabilityresearch,constructshouse—projectreliabilityresearchframewor

7、k,anddef'mestheresearchcontentsandmethod，thusguaranteesthescientificityandoperabilityoftheprojectreliabifityresearch,aswellasthepracticabilityofresearchefficientlyandeffectively．Theprocessandeffectofthereliabilityresearch,ontheonehand，revealthepreliminarysuccessintheactualizationofdecisionsyste

8、mandreliabilityresearchframework,ontheotherhand，revealsomeproblemswhichshouldbeamendedandoptimizedinthefuture．Theinnovationsparkleofthispaperexistsintheapplicationofprojectmanagementtothepre—planningsupportingsystem．Tothereal。esta