AC尼尔森2013年6月全国快速消费品品类回顾

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1、Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverviewJun2013品类回顾2013年06月Copyright©2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyParametersQuarter22013Copyright©2012TheNielsenCompany.Confidentialandproprietary.GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Dataso

2、urce:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA％社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpda

3、te)数据来源：国家统计局（月度更新）*Jan13数据未公布在国家统计局网站NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）ChinaConsumerConfidenceIndex中国消费者信心指数Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数

4、，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）StoreCount(TotalCity+Town)Universestorereducedslightly,duetothereductionofOtherStores.MTgrew15%whileGroceryStoreswerestable.TotalstorecountandimportanceMTandTTsplitintotalunivers

5、e3,372,6213,283,7353,247,354StoreCountImportance(TotalCity+Town)-6%+15%-0%OthersGroceryModernTrade-1%ACVImportance(TotalCity+Town)*IncludingestimatednumberforCosmeticsbasedon2011newCosmeticsdefinitionDatasource:NielsenRetailEstablishmentSurvey2012StoreCount(TotalCity+Town)AllModernTrad

6、eformatsgrewtocontributetothe15%TotalMTstorecountgrowth.CVSandMinimarketledthegrowth.ModernTradestorecountandimportanceModernTradestoretypesplit133,572148,868171,843StoreCountImportance(TotalCity+Town)+26%+7%+14%MinimarketSupermarketHypermarketCVS+9%+15%ACVImportance(TotalCity+Town)Dat

7、asource:NielsenRetailEstablishmentSurvey2012Copyright©2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewJun2013品类回顾2013年06月ChinaCrossCategoryInformation59NielsendefinedCategories59尼尔森产品定义Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品Source:N