中国企业媒介——转型期间中国大众媒介与企业发展关系研究

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1、y768435後．旦大学博士学位论文学{ji!心码：】0246字号：990】1中国．企业．媒介一一转型期间中国大众媒介与企业发展关系研究院系：专业：姓名：指导教师：完成日期：新闻学院传播学王吴青张国良教授2003年10月25曰AbstractsMassmediahasbeenalwaysexpectedtobeallindependentpowertoboostsocialdevelopment．Owingtodifferentpoliticalandeconomicsystem，massmediaworkindifferentenvir

2、onment．Thepathtotheexpectationissystematicallydifferent．ThatiswhyChinesecommunicationtheorists’attentionweremoreandmorepaidonan‘localizedsight’．ThethesisfocusedontherelationshipbetweenChina’Smassmediaandenterprises’developmentunderthecircumstanceofeconomictransferringandd

3、evelopment．Thecompetitionbetweencountriesisthatbetweentheirenterprises．UnderPlanningeconomicsystem，China’Senterpriseswereholyownedandoperatedbythegovernmentandhasbeenpassivelywaitingforasaverrechargingtheirenergy．Duringthe20-yearsreformation，China’Senterprisesweregrowupto

4、betheprincilcIlepartinthesocialisticmarketeconomicsystem．WhatroledidmassmediaplayonChina’Senterprises’evolutionanddevelopment?andhow?WithChinaisexperiencingitseconomicreformationanddevelopment，thesocietyisrestructuredandmassmediaisplayingallactiveroleinareshapedenvironmen

5、t．Beingreshapedinthesocialandeconomicsystem，enterprisesarenowtheimportantpartofmedia’Soperatingenvironment．ThesecondobjectiveofthefollowingthesisistoexplainthebidirectionalrelationshipbetweenChina’Smassmediaandenterprises．Thefirstchapterwilllookbackwardatthetheoreticalcon

6、elusioninthefieldof‘mediaandthesociety’and‘massmediaandsocialdevelopment’．ThesecondisasubjectresearchonhowtonationallycommunicatethedevelopmentagendatohelpChinaenterprisesinformationized．Thethirdisacomprehensiveanalysisonarepresentativeresearchofwhichthetopicis‘therelatio

7、nshipbetweenmassmediaandenterprises’．ThethesisaimstoalocalizedresearchpathtoalocalizedresearchinthecontextofChina’Seconomictransferringanddevelopment．Keywords：economicreformationanddevelopmentmassmediaenterprises论文指导小组成员球国良教授李良荣教授孟建教授术钨耋擎零刃全义公籍“譬76943G前言：问题的提出和研究与写作计划一、关于

8、“以传播促发展”的传播学学术理想20世纪的最后20年间，在中国，“发展是硬道理!”深入13亿人口的思维和行动。寻找经济发展的动因，探索经济发展的出路，解释经济发展的脉络，想象经济发展的结果，几