e时代旅游产业纵向交易关系研究

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1、复旦大学博士学位论文e时代旅游产业纵向交易关系研究姓名：马梅申请学位级别：博士专业：产业经济学指导教师：胡建绩200405082e时代旅游产业纵向交茹关系研究4bstractThisthesisfoucusonverticalrelationshipoftourismindustry，revealingthoseimportantfactorsandtheorganismthatthesefactorsdOtothestrategicvenicalrelationshipdecisionproc

2、essOnbasisof“e”era．Itoffersfinnsoftourismindustrywithanpracticaltheorytoguidetheirverticaldecision．Inverticalrelationshipdecisionanalysisbasedontraditionalindustrialorganization，thefactorsarecOStofproduction，demand，industrialorgnizationstructure，firm

3、’Scompetitivebehaviorwhichdecidewhetherafirmintegratesornot．Newinstitutionaleconomicsabtractstransationcost，assetspecificity，propertyrightsstructure，uncertainty，contractincompletiontodecideintegration．Itisanormalsheme，Questionexistsbecauseit’Sgeneral

4、,speakingcannotexplainspecialindustyinsecialtechnologyerasuchastourismindustry。ThisthesisgiYeSdetailedresearchoftheverticalmattersoftourisminduatrynotonlywithnewinstitutionaleconomics，butalsowithbasicreviewofvaluechainofthisindustry．Inaspectofindustr

5、yborder，tourismindustryhasitsparticularcharacteristc．MultipleindustrialorgnizationstructurelocatesindifferentplacesOnthevaluechain。Wheninternetcomes，thefactorsthatdecidetheverticalrelationshipdecisionoftourismindustryaretwothings：inherentfactorsandex

6、ternalfactors。Inherentfactorsinclud。synergyofcustomernetknowlegy，electronicreservationsystem，verticalconvertiblebrandsandreputation，verticale-constraints，alloftheseareundercontrolofthefirmitselLExternalfactorsareverticalbarriers，horizentalindustrialo

7、rganizationstructure，andmarketrisks，whichareallbeyondfirm’Sobjectivecontr01．Thedecisionprocessofverticalrelationshiopisaenergeticprocesssofstrate蛋Cadaptability。Keywords：verticalfelatlonship，valuechain，inherentfactors，externalfactors，energeticprocesss

8、ofstrategicadaptabilityg啦戎攘游产藏缴彝交暴关篆磅究曰￡考弋r日21世纪的时代是一个信息时代。邀个时代的大特征可以总的概括为“e时代”：不段强internet为我表浚爨冬薪售惑技术熬广泛普及霹嶷溺己戒是努，瑟量，新信息技术的普及粮本上是一场基于技术特性、但又远远跨越出了技术领域的变雄，他正在越来越明艇的改变了全球经济、社会组橡的方式，也变革豢企业管理。“e对代”豹辩代交革意义越过了文字、电话、电视发萌并开始普及豹时代，能猿含的深刻变革内容渗透到社套生活的方方面面，扎根到不