资源描述：
《volvochinadigitalcreativeagencypitch-2014沃尔沃创意提案(压缩)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、5.085.5612.0612.065.084.23VolvoVolvoChinaDigitalCreativeAgencyPitchProposalGreyDigitalMay201415.085.5612.0612.065.084.235.5612.0612.06ExecutiveSummaryDearSir/Madam,OnbehalfofGreyGroup-Digital,IwouldliketotakethisopportunitytothankyouforinvitingustojointheChina“Digi
2、talCreativeAgencyPitch”.Inthisproposal,byansweringtherequirementstatedinthe“2014DigitalCreativePitchBriefing”document,wehavepreparedthecontentsof“overviewofChinadigitalmarketing”,“premiumcardigitalmarketinganalysis”,“Greywayfordigitalmarketing”,“Volvo2013Digitalini
3、tiativehealthcheck”,“successfulcasesharing”,“teamstructure”and“quotation”.CollaboratingwiththeGreyVolvoteam,wearelookingforwardtoprovideanewexperiencetotheVolvoChinaDigitalTeamandourtargetaudiencefrom2014onward.Thankyouforyourkindattention.SincerelyYours,JosephTsan
4、gMay201425.085.5612.0612.065.084.235.5612.0612.06OverviewDigitalMarketinginChinaPremiumCarDigitalMarketingAnalysisGreyWayToDigitalMarketingAhealthcheckonVolvo2013DigitalInitiativesADeep-DiveSuccessfulCasetoproveR.M.TeamTableofContents5.085.5612.0612.065.084.235.561
5、2.0612.06OverviewDigitalMarketinginChinaPremiumCarDigitalMarketingAnalysisGreyWayToDigitalMarketingAhealthcheckonVolvo2013DigitalInitiativesADeep-DiveSuccessfulCasetoproveR.M.Team5.085.5612.0612.065.084.235.5612.0612.06OverviewDigitalMarketinginChina5DigitalMediain
6、Chinaissegmentedbasedonconsumerinterest.1.Thischartissocialmediabutnotoveralldigitalmedia,ifyouwanttokeepthesentence,changeanothercharttoshowthe“fragmented”and“complex”5.085.5612.0612.065.084.235.5612.0612.06TheConsumersarelivinginDigitalWorldUptoDec.2013,thescaleo
7、fInternetusersinChinareached618million,theannualnewusersincrease53.58million.Internetpenetrationis45.8%,theoverallsituationofInternet-scalegrowthremainslow.ThescaleofmobileInternetusersinChinareached500millionin2012,andmobileInternetuserscontinuetomaintainsteadygro
8、wthNetizenscale65.085.5612.0612.065.084.235.5612.0612.06DigitalMarketingbecomesmainstreamDigitalMarketingSpendingSource：易观2005-2015Admarketscalei
