企业文化对企业战略影响

《企业文化对企业战略影响》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、OntheInfluenceofCorporateCultureonCorporateStrategy----ACaseofNewOrientalEducation&TechnologyGroup[Abstract]Withthedevelopmentofmoderncorporate,corporatecultureandcorporatestrategyplayincreasinglysignificantrolesinthesurvivinganddevelopingofacorporate.Itseemsthatcorporatec

2、ultureandcorporatestrategyaretotallydifferentconcepts,buttheyareactuallycloselyinterrelatedwitheachother.Ifacorporatewantstofulfillitsstrategicobjectives,itmustunifyallitsstaffstogethertomakejointefforts,whichrequirestheestablishmentandcultivationofcorporateculture.Basingo

3、nrelevanttheories,thispaperwillanalyzetherelationsbetweencorporatecultureandcorporatestrategy.ThenittakesNewOrientalEducation&TechnologyGroupasanexampletodemonstratethatcorporatecultureexertsfairlypositiveinfluenceoncorporatestrategy.[Keywords]corporateculture,corporatestr

4、ategy,NewOrientalEducation&TechnologyGroupiv浅析企业文化对企业战略的影响——以新东方教育科技集团为例[摘要]随着现代企业的发展，企业文化与企业战略在一个企业的生存和发展过程中扮演着越来越重要的角色。企业文化与企业战略看似是两个截然不同的的概念，但其间却有着十分密切的关系。企业要想实现自己的战略目标，就必须把全体员工凝聚起来，从上到下齐心协力。为此，就必须建立与培养优秀的企业文化。本文将从企业战略和企业文化理论出发，探讨企业战略和企业文化之间的互动关系。并以新东方教育科技集团为例，实证论证了企业文化

5、对企业战略管理规划过程中功不可没的战略地位和作用.这对现代企业的发展，尤其是对与文化密切相连的教育行业的战略发展提供了借鉴和启示。[关键词]企业文化企业战略新东方教育科技集团ivContentsIntroduction…………………………………………………………………………………..11.ReviewonRelevantTheoreticalStudy…………..............................................................21.1ReviewonTheoreticalStudyof

6、CorporateCulture........................................................21.2ReviewonTheoreticalStudyofCorporateStrategy…………………………………...21.3ReviewonTheoreticalStudyofRelationsbetweenCorporateCultureandCorporateStrategy…………………………………………………………………………………….22.TheoriesonCorporateC

7、ultureandCorporateStrategy………………………………32.1TheoryonCorporateStrategy………………………………………………………...32.2TheoryonCorporateCulture…………………………………………………………42.3TheoryonRelationshipbetweenCorporateCultureandCorporateStrategy………..43.CorporateCultureConnotationofNewOriental3.1“HewouttheMoun

8、tainofDespairaStoneofHope”…………………………………...53.2“CriticismandTolerance”……………………………………………………