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1、BMWOlympicJOYFESTIVAL.EventMarketing,June2012Eventproposal.12Thu.13Fri14Sat15Sun16Mon17Tue18Wed19Thu20Fri21Sat22Sun23Mon2012BMWBRANDDAY.Activityoverview.JoyNight(BirdNest,Evening)F30/35MediaLaunch(WaterCubeEvening)F30/35PBEWaterCube,GoldenPort&RoadtestJOYGames&JoyCampTrainingFieldJ
2、OYDisplayOlympicAvenuePage2BMWOlympicJoyFestival-BMWJOYNight,EventMarketing,June2012AllEmployeeTeambuilding(Trainingfield)Mgt.Conf.(Hiltontbc)2-5pmPartnerThemeDinner(WaterCube,evening)GMgroupInvestorandGMgroupMission3NationalCompetitionInternal/Salesmanagergroup12Thu.13Fri14Sat15Su
3、n16MonAMPMEV2012BMWBRANDDAY.KEYactivities(July12-16)JoyNight(BirdNest,8:00pm-10:00pm)F30/35MediaLaunch(WaterCube,7:00pm-8:30om)Page3BMWOlympicJoyFestival-BMWJOYNight,EventMarketing,June2012AllEmployeeTeambuilding(Trainingfield,8:30am-5:30pm)ManagementConference(Hiltontbc)2:00pm-4:3
4、0pmPartnerThemeDinner(WaterCube,7:30pm-9:00pm)F30/35PBE,InvestorgroupDay1,WaterCube,9:00am-5:00pmMission3NationalComp.(P2carpark)8:00am-4:30pmF30/35PBE,GMgroupDay1,WaterCube,9:00am-5:00pmMission3NationalComp.(Trainingfield)2:00pm-6:00pmWHFsportsgames,Trainingfield9:00am-12:00amF30/
5、35PBE,GMgroupDay2,GoldenPort,9:00am-5:00pmF30/35PBE,InvestorgroupDay2,WaterCube,9:00am-5:00pmF30/35PBE,Internal&dealersalesmanagergroupDay1,WaterCube,9:00am-5:00pmBMW奥运之悦嘉年华BMWOLYMPICJOYFESTIVAL——BMW悦盛典/BMWJOYNIGHT——BMW悦动会/BMWJOYGAMES——BMW悦令营/BMWJOYCAMP2012OLYMPICSIGNATUREEVENT.EVE
6、NTNAME（TBC）.Page4BMWOlympicJoyFestival-BMWJOYNight,EventMarketing,June2012Eventoverview.Event:BMWOlympicJoyFestival-BMWJOYNightBMW奥运之悦嘉年华——BMW悦盛典Theme：ALLFORJOYTime：20:00-22:00,Saturday,14thJuly,2012Venue：NationalStadium-Bird’sNestParticipants：Intotal30,000pax,includingTopManagemen
7、tofChineseOlympicsCommitteeandGeneralAdministrationofSportofChina,FamousAthletesandEntertainmentSuperstarfromChinaandOverseas,NationalMedia,BMWVIP,BMWOwners,InternalStaff,Dealers,VolunteersandthePublicsPage5BMWOlympicJoyFestival-BMWJOYNight,EventMarketing,June2012Page62012OLYMPICSI
8、GNATUREEVENT.TICKETSALLOCA
