unit 5 inside advertising 导学案3

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1、Unit5Insideadvertising导学案LanguagestudyforReading1Step1WordsrevisionUsethewordsinthetexttotaketheplaceofthewordsinred.1.Thisshopsellsclothesofallkinds.2.Advertisementsareeverywhereinourdailylives.3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.4.Weha

2、veadesiretobecomerespectablecitizens.5.Onlybigcompaniescanaffordtelevisionads.6.WhatisthecostofputtinganadontheInternet?7.Mostshampooproductsdependonanadwithgoodvisualeffects.8.AdvertisingcigarettesisnotallowedinChina.9.Notalladvertisersarehonest.10.I’veknownBenf

3、ormanyyears.Heisworthyoftrust.Suggestiveanswer:1.garments2.adverts/ads3.informed4.worthy5.corporations6.expense7.rely8.banned9.decent10.trustworthyStep2languagestudy1.comeacross=meetwith偶然遇见；偶然发现。①我无意中在一本书的封面上看到他的名字。Icameacrosshisnameonthecoverofabook.②我刚才偶然碰到你的一

4、个老同学。I’vejustcomeacrossoneofyourformerclassmates.★morephrasessharingthesamemeaningwithcomeacross:runintobumpintonoticediscoverencounter2.Analyzethesentence:Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.◆walking:

5、移动的；活动的①姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。YaoMingandWangZhizhi,thetwobasketballplayers,havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.②他是我们班的“活词典”。Heisthe“walkingdictionary”inourclass.③要是你穿这么艳的衣服，很容易成为“活靶子”。Youwouldbecomea“walkingtarget”

6、ifyoudressedinsuchabrightcolor.3.inform=tell通知informsb.(of/aboutsth.)①她通知他们他已经到达。Sheinformedthemofhisarrival.inform(thatclause)②他们得到了儿子阵亡的通知。Theywereinformedthattheirsonwaskilledinbattle.bewellinformedaboutsth.精通某事；对某事消息灵通4.appealtosb.有吸引力，有感染力，引起兴趣①想到要在雨中久等使人扫兴。

7、Theprospectofalongwaitintheraindidnotappeal.②设计得要雅俗共赏，老幼皆宜。Thedesignhastoappealtoallagesandsocialgroups.5.fitin/into找到时间(见某人、做某事)；有足够空间(放)；合得来；适应。①我尽量午饭后抽时间见你。I’lltryandfityouinafterlunch.②我得在一个上午安排十次约见。Ihadtofittenappointmentsintoonemorning.③我们没有地方再摆更多的椅子了。Wecan

8、’tfitinanymorechairs.④他过去从未干过这种工作，很难说他是否会与他人配合得好。He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitinwiththeotherpeople.6.beappropriateforsth./todosth.①正式