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时间:2019-05-02
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1、--第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校:长春大学作品名称:交换空间团队名称:小智慧也有大作为指导老师:王钊王东屏团队成员:郑千旭、赵琪、周洋宇、常磊、王庆----目录第一章市场分析1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.1旅游业发展前景`````````````````````````````````````````
2、````````````````````````````````````````````````````````31.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.3互联网+```````````````````````````````````````````````````````````````````````````````````````````````````````
3、``````31.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````41.2 旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````41.3目标用户分析`````````````````````````````````````````````
4、``````````````````````````````````````````````````````````````4----1.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````41.3.2目标人群特点``````````````````````````````````````````````````````````````````````````````````````````````
5、`````41.4行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````51.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````51.4.2间接的竞争对手`````````````````````````````````````````
6、````````````````````````````````````````````````````````51.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````
7、````62.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6----2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````62.3.1整合用户服务与社区服务```````````````````````````````````````````
8、````````````
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