品牌培育管理手册手册与评价指南要求版

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1、--LOGOABC品牌培育管理手册----ABC品牌培育管理手册第一版【红色字体】为《实施指南》要求,不必列入正文；【蓝色字体】为《评价指南》要求，不必列入正文；ABC公司年月日----LOGOABC品牌培育管理手册Ⅰ.目录Ⅰ.目录...................................................................1Ⅱ.文件发行/修订履历........................................................5Ⅲ.颁

2、布令...................................................................6Ⅳ.管理者代表任命书.........................................................70.前言.....................................................................80.1公司简介....................................

3、.......................................................................................80.2ABC品牌核心理念及释义...............................................................................................80.3手册的管理................................................

4、.......................................................................81.范围.....................................................................92.引用和参考文件..........................................................103.术语和定义.................................

5、.............................113.1品牌................................................................................................................................113.2品牌培育..................................................................................

6、......................................113.3品牌培育管理体系........................................................................................................113.4品牌战略...........................................................................................

7、.............................113.5品牌培育方针................................................................................................................113.6品牌培育目标............................................................................................

8、....................113.7品牌定位........................................................................................................................123.8营销系统.........................................................