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1、礼品营销及其消费者购买行为分析（Giftmarketingandconsumerpurchasingbehavioranalysis）Twentiethvolume,fifthissueModerntradeindustryModern,Business,Trade,Industry2008MayAsaclassicaltheoryinthecorporatecontroltheorycurriculumintheDepartmentofeconomicsintheUnitedStatesInordertointroduce.A
2、tpresent,thestatictheoryresearchofmonopolisticenterprisebehaviorhasbasicallybeenAverch-Jonhson(1962),William,J.,Baumol&Alvin,K.Klevorick(1970),Zajac,E.,E.(1970),andElizaberthE.Bailey,Roger,D.,Coleman(1970)completed.TheeconomyofamonopolyTheempiricalanalysisanddynamics
3、tudyofregulationhavebecomethefocusofcurrentresearch.Thepresentsituationofregulationtheoryhasfivemainpoints:(1)theregulationofthereasonablefixedcapitalprofitmarginisbetterthanthatofthesocietywithoutregulationLessefficient(socially,inefficient).Enterprisescontrolledund
4、erthecontrolofprofitmarginsThegreaterthefixedinvestment,themoreprofitsitmakes,regardlessofhowitsoutputchangesResultinginhighinputandlowyield.(2)monopolyenterpriseswithoutcontrolcanmakefactorallocationatthemaximumprofitThedrivingforceofpowertoachieveoptimal,althoughin
5、evitablyexistconsumerwelfareBenefitloss.However,thelowerthereasonablefixedcapitalprofitratio(butgreaterthanthefixedcapital)Opportunitycost)thegreatertheratioofcapitaltolabor,themoreineffectivethefixedinvestmentTherefore,theallocativeefficiencyofproductionfactorsissti
6、lllower.(3)controllingtheproductionofasingleenterpriseunderthecontrolofasinglereasonablefixedcapitalprofitmargin;TheremayalsobeaclosecorrelationbetweenchangesinoutputovertimewithoutregulationIntheenterpriseproductiontechnologyandmanagementlevel,althoughveryeasytolead
7、tooutputIncrease,butnotnecessarilyhappen.(4)thereasonablefixedcapitalprofitratioisbiggerthanthecapitalmarketcost,thecontrolenterpriseThelessfixedinvestmentintheindustry,thecorrespondingdecreaseinoutput,butatthistimeconsumershurtThegreatertheloss,thelowerthesocialeffi
8、ciencyofregulation.(5)whenthepriceadjustmentlagperiodislongenough,thedepreciationofthefixedcapitalisrelativeRelativelyshortterm,the
