浩创龙湖项目

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1、浩创龙湖项目房地产市场调研报告河南精顺房地产营销策划有限公司市场部二零零八年五月47目录前言··························································································4第一部分龙湖镇房地产市场一、龙湖镇概况1.1地理与交通································································51.2经济状况··········································

2、··························71.3城市规划与未来发展方向··············································8二、龙湖镇房地产市场现状2.1土地状况····································································102.2龙湖镇住宅市场情况····················································112.3龙湖镇商业地产情况·······················

3、·····························20第二部分郑州市房地产市场（南区）一、郑州市城市概况1.1地理与交通································47································241.2经济状况···································································241.3城市规划与未来发展方向············································25一、郑州房地产市场情

4、况2.1现状简述···································································262.2主要楼盘分布及其特点················································272.3郑州南区代表性楼盘···················································282.4郑州南区客户调查·······················································3547第三部

5、分新郑市房地产市场一、新郑市概况1.1地理与交通································································371.2城市定位···································································37二、新郑房地产消费习惯情况调查··············································38第四部分对本地块的分析一、概况及周边配套·····························

6、···························39二、SWOT分析·································································39三、本项目目标客户定位··················································40四、项目卖点剖析···························································41结语········································

7、···················································4647前言因缘际汇，与贵司有幸接洽，共谋龙湖镇商业路项目之运作大计。在此，对贵司给予我们的信任表示深深的感谢。为了运作好本项目，我司以先进的房地产营销与推广理念全情投入，专门成立了包括多名中高层人员在内的“金立方”项目专案组，通过近段时间坚持不懈的连续奋战以及务实而细致的市场调研，现对本项目所处市场环境和竞争状况已有深刻了解。以此为基础，我司现提供有关项目市场情况的深度调研报告，供贵司参考。希望在今后的接触中，贵我双方能够相互理解、顺畅沟通，将金立

8、方项目打造成龙湖乃至郑州的知名楼盘。本报告侧重点在于龙湖镇、新郑市、郑州市南区房地产市场现状、主力购房人群及