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ID:35788320
大小:8.21 MB
页数:41页
时间:2019-04-18
《Dentsu Aegis-2019年数字社会指数报告(英文)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、34-38Recommendationsforbrands,businessesandgovernments31-35Theimpactonconsumerbehaviour16-30AnewmodelofdigitalneedsContentsForeword3Speedread:Thereportin5minutes4-81.2.3.4.What’sdigitaleverdoneforus?9-15Methodology392DigitalSocietyIndex2019ForewordbyTimAndreeExecutiveChairmana
2、ndCEO,DentsuAegisNetworkThedigitaleconomyisthedefiningtrendofourtime.Thirtyyearsonfromtheestablishmentoftheworldwideweb,thelegacyofthatbreakthroughisextraordinary.Theproliferationofdigitaltechnologieshaspoweredeconomicgrowth,createdjobs,liftedmillionsoutofpoverty,putinformatio
3、nintothehandsofpeopletheworldoverandgrownaccesstocheaperproductsandservices.It’shardtoimagineafacetofeverydaylifethathasnotinsomewaybeentouchedbydigital.Forpeople,businessesandsocietyasawhole,ithasbeenamassivesourceofgrowth.However,withgrowthcomeschange.Andchangeisnotalwayseas
4、y.Withthatthoughtinmind,twoyearsagoweestablishedtheDigitalSocietyIndexprogramofresearch.Theanalysisrecognizesthatthedigitaleconomyhasbeenahugelypositivesourceofchangearoundtheworld.Italsorecognizesthatsecuringthesebenefitsinthefuturerequiresalongerviewonhowtechnologicalinnovat
5、ioncanbestservepeople’sneeds.Ourfindingsthisyearshowthatprogressismixed.Peopleinmanycountries—particularlythoseinhigh-growthemergingeconomies—arehugelypositiveabouttheirfuturesinthedigitaleconomy.Butatthesametime,manypeopledonotfeelasiftheirdigitalneedsarebeingmet.Whetherthat’
6、stheimpactofdigitaltechnologiesonhealthandwell-being,ortheskillsthatareneededtothriveinarapidlychanginglabormarket,manypeopledonotfeelasoptimisticorwell-preparedaswewouldwant.Today,wealsoseetheemergenceofnewdigitalconsumers.Theyaredigitalnativesandusedigitalproductsandservice
7、sacrossarangeofactivities.Butthey’realsodigitallysavvyandhavelearnedtomanagetheonlineworldontheirownterms:limitingtheamountofdatasharedandtimespentonline;installingadblockers;deactivatingsocialmediaaccounts.Thewebhasgrownup—andsohasitsusers.Adaptingtotheirbehaviorisahugeopport
8、unityforbrandstobuildbetter,moretrustedrelationships.Weneedto
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