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1、第十单元检测(时间:100分钟 满分:120分)第一部分 阅读理解(共两节,满分40分)第一节(共15小题;每小题2分,满分30分)阅读下面短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。AInancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics(策略).Onetac
2、ticinvolveswheretodisplaythegoods.Forexample,storesplacefruitsandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfood(垃圾食品)laterintheirtrip.Indepartmentstores,thewomen’sshoesectionisgenerallynexttothewomen’scosmet
3、ics(化妆品)section:whiletheshopassistantisgoingbacktofindtherightsizeshoe,boredcustomersarelikelytowanderoverandfindsomecosmeticstheymightwanttotrylater.Besides,businessesseektoappealtocustomers’senses.Storesnoticethatthesmellofbakedgoodsencouragesshopping,sotheymaketheirownbread
4、eachmorningandthenfanthebreadsmellintothestorethroughouttheday.Musicsellsgoods,too.ResearchersinBritainfoundthatwhenFrenchmusicwasplayed,salesofFrenchwineswentup.Whenitcomestothesellingofhouses,businessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisionsinthefirs
5、tfewsecondsuponwalkinginthedoor,andturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.Whenenteringthehouse,thecustomerwouldseethePacificOceanthroughthewindows,andthenthepoolthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateron
6、bothlevelshelpedsellthese$10millionhouses.1Whydostoresusuallydisplayfruitsandvegetablesinthefirstsection?A.Tosavecustomerstime.B.Toshowtheyarehighqualityfoods.C.Tohelpselljunkfood.D.Tosellthematdiscountprices.答案C解析细节理解题。由第二段第三句可知,把水果蔬菜摆放在第一购物区会使顾客非常开心,促使他们在接下来的购物行程中购买垃圾食品。故选C项
7、。2AccordingtoParagraph3,whichofthefollowingencouragescustomerstobuy?A.Openingthestoreearlyinthemorning.B.DisplayingBritishwinesnexttoFrenchones.C.Invitingcustomerstoplaymusic.D.Fillingthestorewiththesmelloffreshbread.答案D解析细节理解题。第三段讲述了第二个营销策略,抓住顾客的感官,分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故
8、选D项。3WhatistheCaliforniabuilder’sstoryintendedtoprove?A.Theho
