美特斯邦威市场营销策划书

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1、美特斯邦威市场营销策划书目录一：概述··································································（2）二：营销环境分析··························································（2）（一）宏观市场分析························································（2）（二）微观环境分析······················

2、··································（2）（三）营销环境结果分析（swot）·············································（4）三：市场细分······························································（4）（一）目标市场策略························································（4）（二）产品分析·······

3、·····················································（4）四：目标设定······························································（5）（一）策划的目的··························································（5）（二）目标市场····················································

4、········（5）（三）市场定位····························································（5）14（四）需要解决的问题······················································（5）（五）解决问题的可行方法··················································（5）五：产品策略··································

5、····························（5）（一）产品的名称··························································（5）（二）产品的性能··························································（5）（三）产品的材质··························································（6）（四）产品的包装（五）产品的定位·

6、·························································（6）（六）产品的定价策略······················································（6）（七）产品的销售渠道策略··················································（7）（八）产品的整合营销传播策略··············································（8）

7、六：广告策略······························································（8）（一）广告目标····························································（8）（二）目标受众····························································（8）（三）广告创意的概念··································

8、····················（8）（四）广告的主题14··························································（9）（五）广告口号····························································（9）（六）广告的表现···········································