毕业论文--我国绿色营销的现状及探讨

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1、我国绿色营销的现状及探讨摘要以环境保护观念作为其经营思想，以绿色文化为其价值观念，以消费者的绿色消费为中心和出发点，力求满足消费者绿色消费需求，实现全社会的绿色循环。通过绿色营销活动，协调了企业利益和保护环境的关系，这样的发展既能满足当代人的需求，又不至于对后代生存和发展构成危害和威胁，即实现社会经济的可持续发展。绿色营销的主体归根到底是企业，绿色营销是企业的营销活动，绿色营销的策略主要是企业的一系列营销策略构成的。绿色营销必将成为21世纪的经营理念。关键词：绿色营销现状障碍对策目录1.绿色营销概述·····················

2、·································1.1绿色营销的内涵··················································1.2绿色营销的特点··················································1.3绿色营销的兴起··················································2.绿色营销综述····················································

3、·2.1绿色营销的作用·················································2.2企业实施绿色营销的意义·········································3.绿色营销现状分析·················································3.1中国绿色营销现状介绍···········································3.2中国绿色营销面临的障碍·····························

4、···········3.2.1绿色营销理念在绝大多数企业中仍未确立························3.2.2企业的生产管理方式滞后·····································3.2.3绿色营销的发展仍未得到政府足够多的支持·····················3.2.4全社会性的绿色消费需求并未形成·····························3.2.5企业的营销组合策略不相适应·································4.我国食品行业的绿色营销现状分析

5、及其探讨-----以双汇瘦肉精为例····4.1我国食品行业绿色营销管理现状·································4.2我国食品实施绿色营销的必要性·································4.3以双汇瘦肉精为例·············································4.3.1双汇·······················································4.3.1.1双汇的基本介绍····················

6、························4.3.1.2双汇瘦肉精事件···········································4.3.2双汇瘦肉精在绿色营销中存在的问题··························4.3.2.1未开发绿色双汇食品·······································4.3.2.2未开展绿色促销··········································4.3.2.3渠道监控不严·····················

7、·······················4.3.2.4绿色认证存在问题········································4.3.3小结·····················································5.我国企业实施绿色营销的对策····································5.1加大教育宣传引导的力度，尽快培育全社会的绿色意识···········5.2树立绿色营销组合观念，实施企业的营销组合策略创新···········5.2.1抓好绿

8、色产品的开发·····································5.2.2刺激绿色需求···································