杭州联合银行杯

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1、.“杭州联合银行杯”在杭高校首届金融产品营销创意大赛金融产品营销策划书方案名称：金融产品营销策划方案参赛队负责人：李青青李媛孙金玉祁雯叶青指导老师：赵广华完成日期：2012年4月1日适用时间：二〇一二年四月...目录概要提示·························································（03）先进思想························································（03）一、策划目的···················

2、··································（03）二、营销环境分析·················································（03）（一）、宏观环境分析·············································（03）（二）、基金产品SWOT分析········································（04）1、优势··········································

3、···········（04）2、劣势·····················································（06）3、威胁·····················································（07）4、机会·····················································（07）（四）、企业形象分析·············································（09）三、市场面

4、临的问题分析············································（10）四、市场机会分析·················································（11）五、营销策划达到的目标...···········································（11）六、营销策略·····················································（11）（一）、产品策略···············

5、···································（11）（二）、渠道策略·················································（14）（三）、价格策略··················································（15）（四）、促销策略·················································（16）七、具体推进方案·······························

6、··················（17）(一)、针对不同投资者···········································（17）（二）、针对企业自身·············································（18）八、费用预算······················································（19）结束语························································

7、···（19）附录一···························································（20）附录二···································································（21）...金融产品营销策划方案概要提示：吸收更多的客户，把潜在客户转为主要客户。扩大杭州联合银行在杭州市场的影响力，提升市场地位。摆脱农村合作银行的旧形象，树立可信，时尚的商业银行新形象。树立起品牌文化形象，打造稳健的、专业的、诚信的

8、、有远见的、负责的、智慧的、伙伴关系的企业形象。发展杭州联合银行的客户，争取每个客户都知道网上银行，丰收卡支付宝卡通，和小额贷款。在客户有需要时，杭州联合银行作为客户的第一选择。先进思想：除针对网上银行，丰收卡支付宝卡通和小额贷款卡这四种产品的营销策划，还有一种新型的低碳信用卡。此卡集材质环保，设计优美，多功能等多种优势于一体。为