[方案]黑色星期五购物

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1、黑色星期五购物狂潮临近That'swherethetermBlackFridaycomesfrom.It'sthedayafterThanksgiving,anditsamassiveshoppingdayintheU.S.Somuchsothatretailstoresandchainsarehopingthat'sthedaythatputsthemintheblackfortheyear.AsthisBlackFridayapproaches,U.S.consumerconfidenceisup.Accordingtorecentpolls,thatcanmeanpeop

2、learemoreoptimisticabouttheeconomy.Somethingelsemayfueltheirspending.WithThanksgivingaroundthecorner,retailersaregearingupforabattle.Andhereiswhy:storescanmakeupto40percentoftheirannualprofitsinjustthelastsixweeksoftheyear.Butthere'saproblemthesedays・Theshoppingholidayseasonisn'twhatitoncewa

3、s・ln2004,salesgrewnearlysevenpercent.In2013,thesalesincreasewaslessthanhalfthat.Thisyearretailershavealittlebitofauniqueopportunity.Lowgasprices・Peoplehavealittleextraspendingmoney.So,withbillionsofdollarsatstake,hereareafewstrategiesthatbrickandmortarstoresareusingtogetapieceoftheaction:one

4、,retailersarerollingoutpromotionsearly.MorepeopleareshoppinginNovember,beforeBlackFriday.So,nameslikeTargetarepromotingpre・BlackFridaysales・AndK-MartandRadioShackareopeningstoresonThanksgivingmorning.Two,minimizewaittimes.Storesareincreasingstaffandmobilecheckouts・Thefactis,shoppersaremoreva

5、luablethaneverbefore・So,storesarereallyworkinghardtokeepthemhappy.Three,focusononlinesales・ResearcherNPDGroupsays60percentofconsumersplantoshoponlinethisyear.So,expectmorespecialonlineandmobiledeal,andfewershippingfees,butattheendoftheday,thesetacticscanonlygosofar.Ultimately,whatpeoplespend

6、andwheretheyspendit,comesdowntoafillinghowtheyfeelabouttheirjob,theeconomy,andhowmuchmoneyisintheirpocket.接下来为你带来的是“黑色星期五”的由来。它是感恩节后的第二天，在美国这是一个疯狂的购物H。这一天是如此疯狂以至于零售商店和连锁店希槊这一天有最高的销售额。而随着“黑色星期五”的临近，美国消费者们的信心也在增加。根据最近的民意调查显示,人们对经济更为乐观。因为别的东西可以消耗他们的支出。随着感恩节临近，零售商们正着手准备这一购物狂潮。因为各家商店在今年的最后6周希望可以创

7、造40%的年利润。但这些天却有一个问题。购物假期已经不再是过去那样。2004年销售增长近百分之七。而2013年销售增长还不到一半。今年零售商们有着一次独特的机会。那就是较低的天然气价格。人们额外花的钱较少。因此有着数I•亿美元，这里为你带來了一些购物策略:首先，零售商们会提早推出促销活动。更多的人会选择在11月，“黑色星期五”之前购物。所以，Target这样的店家会促进黑色星期五之前的销售额。而凯马特和RadioShack则会在感恩节早晨开门营业。其次，减少等待时间。各家商丿占正在增加人手和