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1、ContactLensASurveyonStudentsWearingContactLenses09级商英6班李露丰楠陈雅婷唐琳芳Contactlenseshavebeenacceptedbymoreandmorepeople.Butwhytheinventionofcontactlensesshouldchangepeopledlifeandbecomepopular?Becauseofitisdifferentfromframeglasses.Peopledonotneedtoweartherigidtogotoclass,toworkortodateanym
2、ore.Andthemostimportantis,peoplecangetridofframeglasses,thus,theymaylookbeautifulthanbefore.Accordingtothissituation,ourgroupdecidestomakeasurveyonstudentswhowearingcontactlenses,tofigureoutwhichtypeofcontactlensisacceptableforstudents.Oursurveywasconductedamong100students,86femaleand
3、14male,inGuangxinormaluniversityofLijiangcollege.Inthissurvey,wewillanalyzetheresultinthefollowingaspects:themarketofcontactlensisexistentandpotential.AnalysisofsurveyresultsPart1:TheuserateofcontactlensContactlens^marketshareisstillverylow.Itisagreatpotentialmarket.Thejuniorstudents,
4、after15yearsofstudying,mostweartheglasses.Inthesurveyedobjects,myopiais66.7%.Inmyopia,studentswearglassesrates80.6%;usethecontactlensrates9.7%;havenoglassesandcontactlensrates9.7%(Question1).100.00%80.00%60.00%40.00%20.00%0.00%wearingcontactlenseswearingnoglassesframeglasssesContactle
5、ns9marketshareslow,therearethreemainreasons(Question4).First,afraidofhurtingtheeyes,51%studentobjectsthinkso.Second,thepriceistoohigh,thereare36%peopleholdingthisview.Glassesonaverageabout130RMB,andcontactlens9pricesatmorethan200RMB,theuseralsoneedtobuythecleaningliquidandotherlong-te
6、rmconsumption.Third,it'strouble.13%peoplethinkthatcontactlenstakescleaningatleastonceaday,toomuchtrouble.13%□contactlenseshurtingeyes■contactlensesexpensive□troubleFromtheabovereasons,thecontactlens，marketamongthecollegestudentispotential.Butthekeyisthepublicityandpromotionalactivitie
7、sofmanufacturers.Becauseabove50%people,forthefirstreason,hearfromtheirfriendsthecontactlenshurteyes.Theydon5tknowwhythecontactlenshurttheeyesandhowtoprevent.Therefore,aslongasthemanufacturerspublicizetheknowledgeaboutbenefitofusingcontactlensandthenotesofwearingthecontactlens.Itcaneli
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