新浪2010年第二季度财报

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1、SINAReportsSecondQuarter2010FinancialResultsSHANGHAI,Aug04,2010/PRNewswireviaCOMTEX/-SINACorporation(Nasdaq:SINA),aleadingonlinemediacompanyandmobilevalue-addedservice(MMVASH)providerforChinaandfortheglobalChinesecommunities,todayannounceditsunauditedfinancialresultsforthequarterendedJune30,2010・

2、Startinginthefourthquarterof2009,inadditiontothedisclosureofGAAPresultsbelow,SINA*shistoricalrevenuesandcertainnon-GAAPmeasures(namely,grossprofit,operatingexpenses,incomefromoperationsandadvertisinggrossmargin)havebeenrevisedtoexcluderesultsfromChinaOnlineHousingTechnologyCorporation「COHTJ,adjus

3、tedfortheimpactoftheamendedandrestatedadvertisingagencyagreementonaproformabasisasiftheagreementhadbeeneffectiveatthebeginningoftheperiodspresented.TheseadjustmentsweremadetoreflectSINAinjectingitsonlinerealestateadvertisingbusinessintoitsmajority-ownedsubsidiaryCOHTandexchangingitsinterestinCOHT

4、forapproximately33%interestinChinaRealEstateInformationCorporation(”CRIC”)uponthesuccessfullistingofCRIContheNASDAQGlobalSelectMarketinOctober2009('Transaction1').Non-GAAPmeasuresaredescribedbelowandreconciledtothecorrespondingGAAPmeasuresinthesectionbelowtitled'UnauditedReconciliationofNon-GAAPt

5、oGAAPResults.HSecondQuarter2010Highlights--Netrevenuesgrew10%yearoveryearto$99.4million.--Non-GAAPnetrevenuesgrew18%yearoveryearto$94.7million,exceedingSINA'sguidancebetween$90.0millionand$93.0million.--Advertisingrevenuesgrew27%yearoveryearto$73.1million.--Non-GAAPadvertisingrevermesgrew52%yearo

6、veryearto$73.1million,exceedingSINA'sguidancebetween$70.0millionand$72.0m订lion.--Non-advertisingrevenuesdecreased19%yearoveryearto$26.3million.--Non-GAAPnon-advertisingrevenuesdecreased33%yearoveryearto$21.6million，butexceededSINA，sguidaneebetween$20.0millionand$21.0million・--Netincomeattributabl

7、etoSINAincreased89%yearoveryearto$25.2mi11ion,or$0.38dilutednetincomepershareattributabletoSINA.--Non-GAAPnetincomeattributabletoSINAincreased62%yearoveryearto$27.7mil1ion,or$0.42non-GAAPdilutednetincomepershareattribu