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1、OntheCelebritySpokesperson--Currently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia.Thisisanintenselypopulartrendthatwecannotfailtonotice.-Thereisnodoubtthatthecelebrityspokespeoplecouldboostthes
2、aleofaproduct.Ahostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems.Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichshouldbeseverelycriticizedandpenalized.O
3、fcourse,asisknowntoall,everythinghasbothbrightanddarksides.Somestars9endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior.Inthiscase,theyserveaspositiverolemodelsofthegeneralpublic.Tonameonlyonecase:PuCX,ahousehold
4、figure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contributesgreatlytothecauseofAIDSpreventionandcureinChina.-二、关于选秀节目・Overthepastcoupleofyears,avarietyoftalentshowshaveemergedonTVchannelsacrossthenation,fromSuperGirlstoHappyBoysandsoforth.Thistypeofenter
5、tainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirstudiesandlife.-Thereareacoupleofreasonsbehindthetide.Tostartwith,youngfolksneedrolemodelstolearnfrom.Somanyofthemarecrazyforcontestantsparticipatingintheseprograms.Thisg
6、ivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiences.Plus,thankstoeconomicandpoliticalreformscarriedoutbythegovernment,thiscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselves-Therefore,agrowingnumb
7、erofyoungpeopledesiretogetinvolvedintheseshows.-Thisisadivisivetopic.Onmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyrelieveourstrains.Ascollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudie
8、s.・三、食品安全问题・OntheFoodSecurity-Overthepastcoupleofyears,severalcasesofthefoodscandalhavebeendisclosedonvariousmedia.Theproblemoffoodsecurit