设计供应链以用来合理区分原始设备制造商的特点【外文翻译】

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1、标题：MakingsupplychaindesigntherationaldifferentiatingcharacteristicoftheOEMs原文：Theownershipofthepartsmanufacturerswasconsequentlyfusedtogetherintonewglobalcompanieswithsignificanttechnologicalandinnovationcapabilities.Atthesametime,theOEMsdivestedtheirco

2、mponentsandsub-systemsdivisionsinanefforttotapintothenon-OEMautomotivemarkets.ThesedevelopmentsintensifiedtheOEMs’movetooutsourcethebulkofthemanufacturinganddesignofthesubsystemsandcomponentstotheirsuppliersand,ineffect,lostmostoftheirmanufacturingstren

3、gthandbargainingpowertothem;thesupplierscurrentlyaccountfor28%ofthetotalautomotiveindustryprofitsasopposedtoonly24%fortheOEMs.TheoutsourcingtrendhasthusresultedinOEMsrelinquishingtheirhistoricalstrategicroleandtopositionthemselvesmorelikeoriginalbrandma

4、nufacturers(OBMs).Thesetrendshavecontributedtoanacceleratedincreaseofthesupplyuncertaintyinadditiontothealreadyrecognizeddemanduncertainty.Varioussupplyuncertaintyreductionstrategieshavebeendesignedinordertostabilizetheplanningprocessamongwhichthemostsi

5、gnificantisthedesigncollaborationwhichincludesthesharingofNPIplansandevenajointNPIplansdesign.Asthecomponentsandsub-systemsarebeingoutsourced,andthesuppliersareleveragingtheinnovationandtechnologicalcostsacrossOEMs,industrySCstructurehasalsoevolvedintoa

6、nextremelycomplexandintricatenetworkinwhichallsupplierstendtohaveshort-termrelationswithmultipleOEMs.Theresult:anydifferenceinquality,performance,safety,fuelefficiency,andamenitieshasbeenreducedsignificantly.TheOEMs,inmanyways,havehistoricallybeentreati

7、ngSCdesignasa‘‘tactical’’issueseparatefromconcurrentlydesigningtheproductandmanufacturingprocess:aftertheconceptdesignphase,thePurchasingDepartmentwouldstartcontinuousquestforthelowestcostcomponentsbyestablishinganoptimumbetweenthecapacityandproductionc

8、osts,locationofthesupplier’sfacility,andransportationandlogisticscosts(FinancialTimes2005).Chainperformancewouldthusbemeasuredinoversimplifiedandsometimescounterproductive(costreduction-based)terms.However,theperformancemeasurest