重庆武隆国际山地户外运动公开赛品牌竞争力研究

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1、单位代码10635学号112013307000579硕士学位论文重庆武隆国际山地户外运动公开赛品牌竞争力研究论文作者：谢小瑛指导教师：黄晓灵教授学科专业：体育人文社会学研究方向：体育管理学提交论文日期：2016年5月30日论文答辩日期：2016年6月7日学位授予单位：西南大学中国·重庆2016年5月独创性声明学位论文題目：重庆武蔭国际山姑，卢外最动公开幕晶牌竞争方研资本人提交的学位论文是在导师指导下进行的研究工作及取得的研究成果。论文中引用他人己经发表或出版过的研究成果，文中己加了特别标

2、注。对本研究及学位论文撰写曾做出贡献的老师、朋友、同仁在文中作了明确说明并表示衷必感谢。学位论文作者：小碟签字日期：八／資年玉月如日舜＾学位论文版权使’用授权书本学位论文作者完全了解西南大学有关保留、使用学位论文的规定，有权保留并向国家有关部口或机构送交论文的复印件和磁盘，允许论文被查阅和借阅。本人授权西南大学研究生院（筹）可Ｗ将学位论文的全部或部分内容编入有关数据库进行检索，可Ｗ采巧影印、缩印或扫描等复制手段保存、汇编学位论文。（保密的学位论文在解密后适用本授权书，

3、本论文：好不保密，□保密期限至年月止）。学位论文作者签睾－：殊人爲导师签名：＾签字曰期：年＾。月如日签字曰期：之八年Ｔ月ｊｏ曰？％本论文获重庆市体育局科研一般项目——重庆市体育赛事品牌建设研究，项目编号：B201512目录摘要································································································································

4、·····IABSTRACT·······················································································································III1绪论···················································································································

5、·················11.1选题背景············································································································11.2选题意义············································································································21.2.

6、1体育竞赛业发展的必然要求·······································································21.2.2体育赛事品牌可持续发展的重要保障························································31.2.3重庆武隆国际山地户外运动公开赛未来发展的需要································31.3文献综述························

7、····················································································31.3.1国外研究现状······························································································31.3.2国内研究现状····················································

8、··········································42研究内容与方法···············································································································92.1研究内容····················································