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1、2004ICAPresidentialAddress2004ICAPresidentialAddressHowWeTalkAboutHowWeTalk:CommunicationTheoryinthePublicInterestbyRobertT.CraigThisarticleisarevisionoftheauthor’spresidentialaddresstothe54thannualconferenceoftheInternationalCommunicationAssociation,presentedMay29,2004,
2、inNewOrleans,Louisiana.Usingrecentpublicdiscourseontalkanddrugsasanexample,itreflectsonourculture’spreoccupationwithcommunicationandthepervasivenessofmetadiscourse(talkabouttalkforpracticalpurposes)inpri-vate,public,andacademicdiscourses.Itarguesthatcommunicationtheoryca
3、nbeusedtodescribeandanalyzethecommonvocabulariesofpublicmetadiscourse,critiqueassumptionsaboutcommunicationembeddedinthosevocabularies,andcontributeusefulnewwaysoftalkingabouttalkinthepublicinterest.“Talktoyourkids.”“Talktoyourkidsaboutdrugs.”“Talktoyourdoctor.”“Talktoyo
4、urdoctoraboutAmbien.”“AskyoudoctorifLipitorisrightforyou.”“AskyourdoctorifAdvairisrightforyou.”“Talk.Know.Ask.”“Questions:Theantidrug.”Thiscollageofquotationsselectedfromrecentdrugcompanycommercialsandantidrugpublicserviceannouncementshighlightsawell-knownironyinthepub-l
5、icdiscourseondrugsthatisnot,however,mymainpoint.Yes,theculturethatproducedtheseadsisratherobsessedwithdrugs.Thatcultureisalsoratherobsessedwithtalkor,moregenerally,withcommunication.Bothobsessionsareondisplayintheseadsininterestingjuxtaposition.Drugs,inthisculturallogic,
6、arepowerfulandthereforeasdangerousastheyaredesirable.Theysolveproblemsandtheycauseproblems.WetakedrugstoRobertT.CraigisprofessorofcommunicationattheUniversityofColoradoatBoulder.HewasICApresidentduring2003–2004.CorrespondencemaybedirectedtoCraigatDepartmentofCommunica-ti
7、on,UniversityofColorado,UCB270,Boulder,CO30309-0270.Copyright©2005InternationalCommunicationAssociation659JournalofCommunication,December2005helpusfeelbetterbuttheycanhaveharmfulsideeffectsandaresubjecttoabuse.Potentdrugsshouldbeusedonlyundertheexpertauthorityofmedicaldo
8、ctors.Drugabusecanhaveseriousmedical,social,andlegalconsequences.Thoseinauthority,especiallytheparentso
