FRIED_Jason_-_Rework.pdf

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1、REWORKJASONFRIEDINTRODUCTIONFIRSTThenewrealityTAKEDOWNSIgnoretherealworldLearningfrommistakesisoverratedPlanningisguessingWhygrow?WorkaholismEnoughwith"entrepreneurs"GOMakeadentintheuniverseScratchyourownitchStartmakingsomethingNotimeisnoexcuseDrawal

2、ineinthesandMissionstatementimpossibleOutsidemoneyisPlanZYouneedlessthanyouthinkStartabusiness,notastartupBuildingtoflipisbuildingtoflopLessmassPROGRESSEmbraceconstraintsBuildhalfaproduct,notahalf-assedproductStartattheepicenterIgnorethedetailsearlyo

3、nMakingthecallismakingprogressBeacuratorThrowlessattheproblemFocusonwhatwon'tchangeToneisinyourfingersSellyourby-productsLaunchnowPRODUCTIVITYIllusionsofagreementReasonstoquitInterruptionistheenemyofproductivityMeetingsaretoxicGoodenoughisfineQuickwi

4、nsDon'tbeaheroGotosleepYourestimatessuckLonglistsdon'tgetdoneMaketinydecisionsCOMPETITORSDon'tcopyDecommoditizeyourproductPickafightUnderdoyourcompetitionWhocareswhatthey'redoing?EVOLUTIONSaynobydefaultLetyourcustomersoutgrowyouDon'tconfuseenthusiasm

5、withpriorityBeat-homegoodDon'twriteitdownPROMOTIONWelcomeobscurityBuildanaudienceOut-teachyourcompetitionEmulatechefsGobehindthescenesNobodylikesplasticflowersPressreleasesarespamForgetabouttheWallStreetJournalDrugdealersgetitrightMarketingisnotadepa

6、rtmentThemythoftheovernightsensationHIRINGDoityourselffirstHirewhenithurtsPassongreatpeopleStrangersatacocktailpartyResumesareridiculousYearsofirrelevanceForgetaboutformaleducationEverybodyworksHiremanagersofoneHiregreatwritersThebestareeverywhereTes

7、t-driveemployeesDAMAGECONTROLOwnyourbadnewsSpeedchangeseverythingHowtosayyou'resorryPuteveryoneonthefrontlinesTakeadeepbreathCULTUREYoudon'tcreateacultureDecisionsaretemporarySkiptherockstarsThey'renotthirteenSendpeoplehomeat5Don'tscaronthefirstcutSo

8、undlikeyouFour-letterwordsASAPispoisonCONCLUSIONInspirationisperishableRESOURCESAbout37signals37signalsproductsACKNOWLEDGMENTSCHAPTERINTRODUCTIONWehavesomethingnewtosayaboutbuilding,running,andgrowing(ornotgrowing)abusiness.Thisbookisn'tbasedonacadem