Consumer-Behavior-models.pdf

Consumer-Behavior-models.pdf

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时间:2019-03-14

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1、AnEarlyModelofConsumerBehaviorAnEarlyModelofConsumerBehaviorAnEarlyModelofConsumerBehaviorreSocltuiaulCMotivesAttitudesNeedsConsumerPurchaseFsseDecisionLearningaminsPerceptioniluyBPersonalityEconomicEKBModelofConsumerBehaviorEKBModelofConsumerBehaviorEKBModelofConsumerBehaviorE

2、xternalInputsInfoProcessingDec.ProcessD.P.VariablesFactorsProblemBeliefsCulturalsreExposureRecognitionNormshtAttitudesOSearchdAttentionYGroupnIntentionsImfluenceasRrAlt.Eval.eYielding/tOeAcceptancekrMEvaluativeFamilyaChoice.CriteriaInfluenceMEfRetentionoMLifestyleOutcomesliUnex

3、pecteduComprehensionNormativeCircum-imtSatisf/DissCompliancestancesSEngle-Kollatt-BlackwellCBModelEngle-Kollatt-BlackwellCBModelEngle-Kollatt-BlackwellCBModelHighlights:FocusisontheDecisionMakingProcessTheDecisionProcessisImpactedby:InputsHowInformationisProcessedSpecificDecisi

4、onProcessVariablesExternalInfluencesHoward-ShethModelofConsumerBehaviorHoward-ShethModelofConsumerBehaviorHoward-ShethModelofConsumerBehaviorInputsPerceptualConstructsLearningConstructsOutputsliuOvertSearchMotivesAttentionimtSConfidencectBrandeStimulusirAmbiguityBrandComprehens

5、ionDComprehensiondnaChoiceCriteriaAttitudecoliAttentionbAttitudemAttentionySIntentionl,iaPerceptualBiascoSatisfactionPurchaseSHoward-ShethCBModelMarketingStrategyandConsumerBehaviorMarketingStrategyandConsumerBehaviorHighlights:DealswiththreetypesofbuyingcategoriesRRB,LPS,EPSFo

6、urGeneralFactorsInputsPerceptualConstructsLearningConstructsOutputs(ExternalorInternal)Bettman’sModelofInformationProcessingBettman’sModelofInformationProcessingBettman’sModelofInformationProcessingyMotivationPerceptualitEncodingcaGoalHierarchypaMemorySearchCAttentiongExternalS

7、earchInformationinAcquisitionandssEvaluationScanner&InterrupteMechanismcDecisionProcessesroInterruptInterpretation&PConsumptionandResponseLearningBettman’sCBModelHighlights:EmphasisonInformationProcessingTwoUniqueConstructsBasedonthepremisethatconsumersareactiveenvironmentalmon

8、itors.Scanner/InterruptmechanismsHCBModelofConsumerBeh

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