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大小:73.70 KB
页数:8页
时间:2019-03-14
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1、AnEarlyModelofConsumerBehaviorAnEarlyModelofConsumerBehaviorAnEarlyModelofConsumerBehaviorreSocltuiaulCMotivesAttitudesNeedsConsumerPurchaseFsseDecisionLearningaminsPerceptioniluyBPersonalityEconomicEKBModelofConsumerBehaviorEKBModelofConsumerBehaviorEKBModelofConsumerBehaviorE
2、xternalInputsInfoProcessingDec.ProcessD.P.VariablesFactorsProblemBeliefsCulturalsreExposureRecognitionNormshtAttitudesOSearchdAttentionYGroupnIntentionsImfluenceasRrAlt.Eval.eYielding/tOeAcceptancekrMEvaluativeFamilyaChoice.CriteriaInfluenceMEfRetentionoMLifestyleOutcomesliUnex
3、pecteduComprehensionNormativeCircum-imtSatisf/DissCompliancestancesSEngle-Kollatt-BlackwellCBModelEngle-Kollatt-BlackwellCBModelEngle-Kollatt-BlackwellCBModelHighlights:FocusisontheDecisionMakingProcessTheDecisionProcessisImpactedby:InputsHowInformationisProcessedSpecificDecisi
4、onProcessVariablesExternalInfluencesHoward-ShethModelofConsumerBehaviorHoward-ShethModelofConsumerBehaviorHoward-ShethModelofConsumerBehaviorInputsPerceptualConstructsLearningConstructsOutputsliuOvertSearchMotivesAttentionimtSConfidencectBrandeStimulusirAmbiguityBrandComprehens
5、ionDComprehensiondnaChoiceCriteriaAttitudecoliAttentionbAttitudemAttentionySIntentionl,iaPerceptualBiascoSatisfactionPurchaseSHoward-ShethCBModelMarketingStrategyandConsumerBehaviorMarketingStrategyandConsumerBehaviorHighlights:DealswiththreetypesofbuyingcategoriesRRB,LPS,EPSFo
6、urGeneralFactorsInputsPerceptualConstructsLearningConstructsOutputs(ExternalorInternal)Bettman’sModelofInformationProcessingBettman’sModelofInformationProcessingBettman’sModelofInformationProcessingyMotivationPerceptualitEncodingcaGoalHierarchypaMemorySearchCAttentiongExternalS
7、earchInformationinAcquisitionandssEvaluationScanner&InterrupteMechanismcDecisionProcessesroInterruptInterpretation&PConsumptionandResponseLearningBettman’sCBModelHighlights:EmphasisonInformationProcessingTwoUniqueConstructsBasedonthepremisethatconsumersareactiveenvironmentalmon
8、itors.Scanner/InterruptmechanismsHCBModelofConsumerBeh
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