real-leaders-first-chapters.pdf

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1、Witt_9780307407702_5p_00_r1.qxp11/14/082:49PMPageiiiREALLEADERSDON’TDOPOWERPOINTHOWTOSELLYOURSELFANDYOURIDEASChristopherWittwithDaleFetherlingWitt_9780307407702_5p_00_r1.qxp11/14/082:49PMPageivCopyright©2009byChristopherWittAllrightsreserved.PublishedintheUnite

2、dStatesbyCrownBusiness,animprintoftheCrownPublishingGroup,adivisionofRandomHouse,Inc.,NewYork.www.crownpublishing.comCROWNBUSINESSisatrademarkandCROWNandtheRisingSuncolophonareregisteredtrademarksofRandomHouse,Inc.LibraryofCongressCataloging-in-PublicationDataW

3、itt,Christopher,1951–Realleadersdon’tdoPowerPoint/ChristopherWitt.—1sted.p.cm.1.Publicspeaking.2.Leadership.I.Title.PN4129.15.W582009808.5'1—dc222008034138ISBN978-0-307-40770-2PrintedintheUnitedStatesofAmericaBookDesignbyRobertC.Olsson10987654321FirstEditionWit

4、t_9780307407702_5p_00_r1.qxp11/14/082:49PMPageviiCONTENTSPrologue:WhyLeadersAren’tLikeOtherPeople1PARTONE:AGREATPERSONYouAretheMessage11YouOnlyHaveThreeSpeeches19TakeaStand27CanCharismaBeCaught?33DaretoBeDifferent37LearningfromOprah43PARTTWO:ANOTEWORTHYEVENTWha

5、tAreYouGettingYourselfInto?51Don’tSpeakUnlessYouCanDoSomeGood57WhoAreTheseGuys?61TheEternalQuestion:WIIFM?67PARTTHREE:ACOMPELLINGMESSAGEContentIsKing75What’stheBigIdea?81Witt_9780307407702_5p_00_r1.qxp11/14/082:49PMPageviiiCONTENTSNoSpeechover20Minutes87StartRi

6、ght93ChunkIt101Be—AboveAllElse—aStoryteller109AConfusedMindAlwaysSaysNo117SayItAgain,Sam123BeingSpontaneousTakesSomePlanning129TakeaLessonfromKindergarten:Show-and-Tell135GoingOutinStyle141WhyYouNeedaSpeechwriter—orMaybeYouDon’t147PARTFOUR:AMASTERFULDELIVERYDel

7、ivertheRealYou155WouldYouRatherBeintheCasketorGivingtheEulogy?163HaveIReachedthePartytoWhomIAmSpeaking?171Writing,Reading,andTalking177AnyQuestionsAboutQ&A?185MurphyWasRight(ThingsWillGoWrong)193HumorIsNoJoke199ProjectingPower205WhenYouMustUsePowerPoint211LifeA

8、fterPowerPoint217Epilogue:NowBreaktheRules221viiiWitt_9780307407702_5p_00_r1.qxp11/14/082:49PMPageixCONTENTSEXEMPLARYSPEECHES“AndAin’tIaWoman?”229“TheRaceIsOver,buttheWorkNe