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1、BRITISHFASHIONDESIGNBritishfashioniscurrentlyenjoyingunpreeedentedinternationalsuccess,withLondonbeinghailedasacentreforcreativityandinnovationandBritishdesignerssuchasAlexanderMcQueenandJohnGallianobeingrecruitedbyrenownedfashionhouses,GivenchyandDior.BritishFashionDesignisaninsightfu
2、landinformativeinvestigationoftheBritishfashionindustry,focusingontheyoungdesignerswhoseworkisrapturouslyreceivedintheinternationalmarket,butwhooftenstruggleatthebrinkofbankruptcy.AngelaMcRobbietracesthecareersofyoungdesigners,fromgraduationfromartschooltotheirentryintotheindustry,desi
3、gningfortheirownlabelsorservingapprenticeshipsforestablishedhousesinMilan,ParisorNewYork.Shediscusseshowthesedesignersnegotiatethetensionbetweenfashionasanartformandthedemandsofaruthlesslycommercialindustry,andhowyoungdesignersbothcomeoutof,anddrawtheirinspirationfrom,youthstreetcultur
4、e.Inordertoanalysetheeconomic,ideologicalandartisticworkingsofthispreeminentculturalindustry,BritishFashionDesigndrawsoninterviewswithyoungFashiondesignersaswellasothersworkingintheindustrywhichsurroundsandmarketstheirproducts—stylists,fashionwriters,magazineeditorsandretailers.AngelaM
5、cRobbieisProfessorofCommunicationsatGoldsmithsCollege,UniversityofLondon.Shehaswrittenextensivelyonpopularcultureandfeministtheoryandistheauthorofanumberofbooks,includingFeminismandYouthCulture(1990)andPostmodernismandPopularCulture(1994).BRITISHFASHIONDESIGNRagtradeorimageindustry?Ang
6、elaMcRobbieLondonandNewYorkFirstpublished1998byRoutledge11NewFetterLane,LondonEC4P4EEThiseditionpublishedintheTaylor&Francise-Library,2005.“TopurchaseyourowncopyofthisoranyofTaylor&FrancisorRoutledge’scollectionofthousandsofeBookspleasegotowww.eBookstore.tandf.co.uk.”Simultaneouslypubl
7、ishedintheUSAandCanadabyRoutledge29West35thStreet,NewYork,NY10001©1998AngelaMcRobbieAllrightsreserved.Nopartofthisbookmaybereprintedorreproducedorutilizedinanyformorbyanyelectronic,mechanical,orothermeans,nowknownorhereafterinvented,includingphotocopyingandrecording,orinanyinformatio
